By Michael Lester

By Michael Lester

Entrepreneur and VC Mark Suster lives by this rule: “Do Less. More.” In a time when you could fill an entire work day just staying apprised of what’s happening in the Twittersphere, or devote more time to cool conferences than to being at your desk getting things done, the key to productivity is doing less, better and more often.

Here’s what that actually means:

Do less. And do the things that you ARE doing better and with higher quality. Have a shorter to-do list with more things that are in the “done” category. Do fewer business development deals but make the ones you do have more impact…. You don’t need to be hot. You need to be successful and those are two different things. Success often comes from doing a few things extraordinarily well and noticeably better than the competition.

You can’t do everything, or be everything, all the time. For accomplished creatives, that could be a difficult truth to swallow. There are projects that may never make it past the brainstorm stage. There are ideas that may never grow beyond kernels of thought. But that means that the ones that do will be kick-ass.

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