Jason Norcross, executive creative director at advertising agency 72andSunny, knows that when you have too many ideas or options, it’s easy to overanalyze every option before making a decision. In an interview with Fast Company, he says the best option is just to pick one and see what happens:
The best way to learn, create and move forward is to be decisive. It’s OK to be wrong, but make a decision because then you’ll learn. At least you’ll know you’re wrong and can move on. As opposed to just over-thinking and debating things… If it seems like it’s meeting the brief and it’s the right thing to do, then pursue it. If it doesn’t come to life for whatever reason, then reboot and go in a new direction.
When you spend so much time trying to decide what the best direction is, you burn people out and stop making progress. No one has time for that. Select an idea that fits the solution and leave time to try another idea if it doesn’t work out. If something is going to fail, it’s better to find out sooner than later so you can change direction.