Collaborating with individuals from different disciplines allows you to see the issue from a new perspective. Will Navosedlik, head of brand experience of Idea Couture, understands that it takes a diverse community of people working on a single problem to drive breakthroughs as opposed to a single hardworking individual:
It’s not the raw creativity or herculean intellect of an inspired individual that solves problems. It’s the interaction between that individual and others that leads to epiphany. Most scientific and artistic innovations or breakthroughs emerge from joint thinking, impassioned conversations, constructive conflict and shared struggles among different people.
By borrowing the process and principles from one discipline and applying them to another, you have the potential to break through to new ideas. As Mihaly Csikszentmihalyi, author of Creativity: Flow and the Psychology of Discovery and Invention, said, “creativity does not happen inside a person’s head, but in the interaction between a person’s thoughts and a socio-cultural context.”