When do you decide to pitch a client that’s out of your league? When do you decide to add another mile to your run? No matter how big or small, making the decision to move forward is a complicated process with multiple factors confounding it, especially feelings of unpreparedness.
Bestselling author Robert Greene recommends that the best time to move forward (and upward) is precisely when we do feel unprepared:
“Move before you are ready…Most people wait too long to go into action, generally out of fear. They want more money or better circumstances. you must go the opposite direction and move before you think you are ready. It is as if you are making it a little more difficult for yourself, deliberately creating obstacles in your path. But it is a law of power that your energy will always rise to the appropriate level. When you feel that you must work harder to get to your goal because you are not quite prepared, you are more alert and inventive. This venture has to succeed and so it will.”
So when do you decide to make the climb? So when do you decide to launch the first version of your product? When you’ve covered most of your bases and feel that you’re close to completely being ready, that’s the optimal time to make the leap forward.