Broken Mirror designed by Kelcey Benne from the Noun Project

Broken Mirror designed by Kelcey Benne from the Noun Project

It’s dangerous to work in environments or for companies where you aren’t tied directly to the results of your efforts. In his book, Thoughts on Design, Paul Rand describes the documented hazardous of just that:

It has been shown that the system which regards esthetics as irrelevant, which separates the artist from his product, which fragments the work of the individual, which creates by committee, and which makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.

When we produce work that we aren’t directly tied to, we miss-out on the opportunity to associate who we are as workers with the work itself. This is true for any type of work, but it’s particularly true for creatives, where the work is often a reflection of who we are and what we believe. In such circumstances, we eventually lose sight of what it means to do our best work and we can be led to forget what we’re capable of entirely.

To do our best work then, we must work only where our creative processes are prized and where we (and everyone else) know exactly which part of the outcome we’re responsible for. Otherwise it’s too easy to slack-off and can lower our value as creative workers.


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