The Creativity Spectrum from Kevan Lee at Buffer

The Creativity Spectrum from Kevan Lee at Buffer

We often hear the advice “just start,” but it comes without a clear explanation as to how. Visualizing the gap between mediocre and great work in this way makes it evident that the only way to get on that scale is to overcome the bigger gap between nothing and something.

Over at Buffer, Kevan Lee gives us an answer by taking creative author Shirky’s notes to create The Creativity Spectrum.:

What holds you back from creating something?

For many of us, it’s fear. Fear that something might not be good enough, unique enough or novel enough.

Overcoming this fear is a huge and important step… Author Clay Shirky noted the importance of the simple act of creating—creating anything, even a silly thing—in his book Cognitive Surplus: “The stupidest possible creative act is still a creative act. On the spectrum of creative work, the difference between the mediocre and the good is vast. Mediocrity is, however, still on the spectrum; you can move from mediocre to good in increments. The real gap is between doing nothing and doing something.

The message is clear: to create great work requires that we create any work to begin with. Because until we have something to work with, great work isn’t even on our scale of possibilities.

Lee provides plenty of other creative insights in addition to this one over on the Buffer blog.


  • Charles Messinger

    Great post! For me, “something” starts when I write down the first action steps to make the idea happen. If I write, I can imagine. If I can imagine, I can achieve!

  • faloc

    For me Im between Something and Excellence

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