Question designed by Jessica Lock from the Noun Project

Finding purpose in your work not only benefits your life, but helps differentiate you from others in your industry. Sunny Bonnell, co-founder and creative director of Motto, explains: 

Figure out what you stand for and what you believe in, and use that as your point of difference. In a crowd of designers, how will you stand apart? If you’re guilty of leading with what you do, start with why you do it and articulate that on your materials, website and social channels. Find out where your talents and values meet, and use that to leverage the power of your purpose.

Your “why” is a powerful driving force for your life and career. It provides a common goal that directs your actions and provides the dedication to get there. In addition, passion is contagious. Your excitement will excite others who will want to get involved in what you do. As leadership expert Simon Sinek says, “people don’t buy what you do; they buy why you do it.”


  • Sunny Bonnell

    Hi Stephanie! Thank you for sharing this article! It’s received a good bit of traction and I hope it helps designers in their journey!

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