The sooner you share your ideas, the sooner you will find a solution that works for everyone. Try to collaborate with your clients during the design process instead of simply presenting to them at the end. That’s what digital strategist Michelle Campbell learned during the SXSW Interactive Festival:
At agencies, we’ve grown used to spending weeks on one idea only to have it thrown away at the last minute. If we opened up this process to more sharing — among ourselves and our clients — we’d have more time to build and evolve better ideas.
Your clients may not know much about design, but they are experts in their industries. Getting their feedback early on will prevent you from getting attached to an idea that isn’t going to work. Campbell reminds us:
… we often rely on people with the word “creative” in their title for ideas, but we forget that inspiration isn’t taught. It comes from real life, and anyone can bring that to the table.