In an interview with The Guardian, designer Tom Dixon comments on how counterculture has become mainstream, leaving no room for rebellion in design:

I’ve got a theory that it’s almost impossible now to be countercultural because everything is endorsed. Look at the Metropolitan Museum of Art’s show on punk. There’s nothing that isn’t authorised. Everything in fashion and in furniture has become super-legitimised. By the time it’s out there and blogged, it’s over.

Instead designing for or against trends, Dixon strives for his work to have staying power. Products are created for a specific purpose or “as ideas suggested themselves.” Either way, it’s always on his own accord and not because of what others are doing.


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