The daily grind can quickly overshadow our passion projects; emails and meetings tend to displace things like writing a book or training for a marathon. How can we strike a balance and dedicate time, attention and energy to that one special project that needs our focus? Robin Sharma encourages us to use the 90-90-1 Rule.
For the next 90 days, devote the first 90 minutes of your work day to the one best opportunity in your life. Nothing else. Zero distractions. Just get that project done. Period.
Sharma urges us to not give our peak hours to meaningless work:
Just stop doing any fake work first thing in the morning. Check your email after lunch. Make your phone calls in the afternoon. Surf the Net in the evening.
A study published in the European Journal of Social Psychology concluded that on average, it takes more than two months (66 days, to be exact) before a new behaviour becomes a habit. Sharma’s rule tacks an extra month onto the 66 days, guaranteeing that the habit sticks. Give the best hours of your day to moving forward on something meaningful.