Elements designed by Ivan Colic from the Noun Project

Elements designed by Ivan Colic from the Noun Project

Over at The New York Times, researcher Daniel Levitin shares why you should give your brain a much-needed reset by only checking email or social feeds during designated times:

If you want to be more productive and creative, and to have more energy, the science dictates that you should partition your day into project periods. Your social networking should be done during a designated time, not as constant interruptions to your day.

Email, too, should be done at designated times. An email that you know is sitting there, unread, may sap attentional resources as your brain keeps thinking about it, distracting you from what you’re doing. What might be in it? Who’s it from? Is it good news or bad news? It’s better to leave your email program off than to hear that constant ping and know that you’re ignoring messages.

The science Levitin refers to here is that which he conducted with his collaborator from Stanford, professor of neuroscience Vinod Menon. The researchers discovered that part of the brain called the insula is responsible for switching our thoughts from high-focus to unfocused, depending on the task at hand.

When the insula is balanced evenly, we can be extremely focused for productivity or letting ourselves get caught in wild daydreams to boost creativity. The problem, Levitin explains, is when our insula is imbalanced, either by overwhelming distractors (like Twitter, Facebook, Instagram, email, or co-workers) or by a lack of energy caused by a poor night’s sleep, for example.

Dedicating portions and set times of your day for checking email, social networks, meetings, or other common attention-sucking tasks can give your brain the much-needed structure it needs.


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