For an innovative company like 3M, who invented masking tape, Thinsulate, and the Post-it note, stifling creativity was a major concern after a series of “efficiency boosting” techniques were implemented. On BusinessWeek, Brian Hindo discusses how they’ve struggled since with balancing creativity and productivity. As 3M’s past CEO George Buckley elaborates:
Invention is by its very nature a disorderly process. You can’t put a Six Sigma process into that area and say, well, I’m getting behind on invention, so I’m going to schedule myself for three good ideas on Wednesday and two on Friday. That’s not how creativity works.
Ideas need room to breathe. Researcher Steven Boyd found innovation hard to find when asked to analyze everything from commercial application to manufacturing concerns on his projects. This was a huge departure from 3M’s traditional method of allowing the research department to pursue a wide avenue of topics, engage in long testing periods and provide funding for personal projects. Remember to standardize your process, not your innovation.