Headphones Are Shortening Your Career

Headphones designed by Emily Haasch from the Noun Project

Headphones designed by Emily Haasch from the Noun Project

It’s said that the average “prime” of a creative career is just 10 years. After that, the ideas dry up and with them the motivation to work outside the box. How can we extend our creative potential to last 20, 30, or even 50 years? Over at Wired UK, John Hegarty shares his insights on the matter:

Remove the headphones. Inspiration is everywhere — you just have to see it. If you accept that creative people are “transmitters” — they absorb all kinds of stimuli, thoughts and ideas and they reinterpret them and send them back to the world as pieces of inspiration — then it’s obvious that the more you see, connect and juxtapose, the more interesting your work will be.

The more you stay connected and stimulated, the greater the relevance of your work. By walking around in a digital cocoon you push the world away; great creative people constantly embrace it. You need to nourish your soul and your imagination.

Headphones—whether metaphorical or literal—block out the very stimulus that keeps us inspired as creatives.

While blocking out the world and focusing on our work allows us to accomplish more, it also hinders our ability to receive new input and utilize the world around us for generating even more creative ideas.

Hegarty explains how taking off your headphones isn’t the only way to strengthen (and lengthen) your creative career though. If you want to have a long and productive career as a creative, you need to avoid cynicism and its ability to undermine belief in your work, Hegarty explains. It’s also important to mix with the best creatives around us, to not hide our work or ideas.

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Stop Dirty Networking: Make Friends, Not Contacts

Matilda by Danny DeVito

Matilda by Danny DeVito

Research has found that people who engage in “instrumental networking,” where the goal is career advancement, made people actually feel physically dirty. So dirty, in fact, that they thought about showering and brushing their teeth! 

As creative professionals, it’s understood that for the sake of our careers, we must constantly expand our networks of potential partners and clients. But how can we do that without repulsing people? Keith Ferrazzi, author of Never Eat Alone, suggests ditching traditional networking altogether:

Those who are best at it don’t network – they make friends.

. . .

Business is a human enterprise, driven and determined by people…When you help someone through a health issue, positively impact someone’s personal wealth, or take a sincere interest in their children, you engender life-bonding loyalty.

Opt for spontaneous networking, where the goal is the simply the pursuit of emotional connections and friendship

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Keep a No List to Show Time Saved

Rejected designed by Yazmin Alanis from the Noun Project

Rejected designed by Yazmin Alanis from the Noun Project

When you say “no” to something, you’re choosing how to spend your time. Over at her blog, Bobulate, NPR creative director Liz Danzico describes what would happen if we focused on keeping a No List, and the surprising benefits of doing so:

When I say no (e.g., conference talk invites, ‘pick my brain’ invitations, jury solicitations), I immediately add my regret to the No List. I nurture this growing list of no-things, adding category data like dates events would have happened, themes, and date turned down.

Too much yes, I quickly found, is unsustainable and unhealthy. What could I make from no? So I started a list. Instances of saying no… Suddenly, I’m making list of cities not seen, airplanes not embarked, and time saved, rather than time taken away. Several months later, I have a made a substantial something. It’s how I’ve marked time.

To keep a No List means simply writing down any time you say “no” to something. By tracking everything you decline, you are not only saving time by focusing your efforts on the most important things, you’re also refocusing your attention onto the things you’re truly passionate about.

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Open Thread: Do You Involve Customers In Your Creative Process?

Collaborative-Learning designed by Duke Innovation Co-Lab for the Noun Project

Collaborative-Learning designed by Duke Innovation Co-Lab for the Noun Project

That’s right. Clients don’t have to just be on the receiving end of our work. Patrick Hanlon at Inc. explores the ways that clients can become collaborators. He writes:

Today, consumers aren’t just your buyers, they can also be your collaborators. They can help you design, build, promote, and sometimes even distribute your products or services.

He pulls an example from the business world about working with customers at the onset:

First, collaborating with customers during the product innovation and design phase helps marketers understand real need states.  P&G, GE, Yum! brands, and others bring consumers into early stages of design and development.

Hanlon stopped short of really answering the question, so let’s discuss it ourselves. How can we collaborate with our clients to enhance our work and processes? How can we use them to gather invaluable feedback to make sure what we’re doing – whether it is building a product, developing a new service or executing new promotional ideas – is actually effective? How can we then turn clients into fierce ambassadors invested in our work, of which they feel ownership in?

Let us know in the comments what your experience is with customers as collaborators.

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When Is Something “Good Enough” to Ship?

Envelope by Ana María Lora Macias from The Noun Project

Envelope by Ana María Lora Macias from The Noun Project

No one really cares that you’re an overachiever. As creative professionals, we’re seldom satisfied with our output because it’s seldom perfect. But more often than not, good enough is perfect. Head of Creative & Design at HubSpot, Keith Frankel, shared a simple guide to recognizing when a deliverable can be considered “good enough.”

  1. It successfully solves the problem, addresses the need, or conveys the message intended.
  2. It is clearly and distinctly on brand.
  3. The quality of work is consistent with or above the level of previous work.
  4. It has been thoroughly yet objectively scrutinized by other qualified individuals.
  5. The final decision of preference had been left in the hands of the creator.

According to Ayelet Gneezy, Associate Professor at the University of California in San Diego’s Rady School of Management, “You really, really want to keep a promise, and anything beyond that is marginal, if anything…Don’t kill yourself trying to over deliver.”

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James Victore’s Tricks and Treats for Getting Motivated

If you’re struggling to feel motivated, using tricks or treats may be all you need to get the momentum going again. Illustrator James Victore swears by the unique approach to getting unstuck:

The first step of getting motivated: identify the type of motivation problem you’re having. Are you not motivated by the work itself (such as it doesn’t excite you) or are you lacking internal motivation (like a lack of energy because you didn’t sleep well last night)?

Once you know the type of motivation problem you’re having, you can motivate yourself with tricks like forcing yourself to work for one hour by using a stop watch, or promising a co-worker or peer that you’ll get something done in the next 30 minutes. Anything that can “trick” you into getting started on the work.

Alternatively, the treats approach is just that — a literal treat. If you make progress on (or finish) the work, reward yourself with something you’ve been wanting for a long time.

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Maximize Your Post-Conference Experience

Brainbox  designed by Simon Child for the Noun Project

Brainbox designed by Simon Child for the Noun Project

We’ve all been there. Attended an exhilarating conference, met fascinating people and left charged… Only to get back home, feeling overwhelmed, pulled quickly back into our day-to-day, to the point that we don’t follow-up or follow-through to maximize our conference experience.

On Linkedin Pulse, Nedko Nedkov offers strategies for acting on the learning that takes place at conferences. He suggests:

Before you leave the conference there’s two things you need to do. One, is schedule a 30 minutes meeting with your team for the very first day when you arrive back in the office. The second is schedule a one hour slot for yourself either on the very first day or the very next day when you get back.

During the team meeting, Nedkov suggests a conference debrief of what was learned and what’s to come, including any assignments. During your personal one-on-one, he suggests that you go through any conference notes and start identifying to-dos and what’s next.

The intentionality of sharing and considering what you learned and turning that knowledge into action can possibly make the difference between harnessing that electric energy that we feel after an awesome conference and feeling guilty that we did nothing.

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