Stuck? Put Someone Else in Your Shoes

Light Bulb designed by Roy Verhaag from the Noun Project

Light Bulb designed by Roy Verhaag from the Noun Project

Feeling stuck on a project or problem? Researchers from Cornell and New York University have shown that simply imagining someone else in your situation could help lead you to creative insights. Over on Psychology Today, 99U’s own David Burkus explores the research and how it works:

When we think of the situations we are in, we tend to think more concretely and can struggle to generate new ideas, whereas when we think about the situations others are in, especially situations distant from our own reality, we tend to widen our perspective and generate ideas that are a little more abstract—more like the creative ideas we might need.

If we want to make better and more creative decisions, it helps to broaden our perspective and get beyond our own problems.

As Burkus explains: this creative imagining frees us up to envision outcomes that might not be quite within the realm of reality. When we explore those imaginary possibilities we inevitably lead ourselves to more realistic, but still creative, solutions.

Similar research from the past has indicated that this is why children are often so creative with solving their own problems. The act of imaginary play allows them to construct worlds where rules can be bent or situations altered. It’s that imaginary exploration that leads to realistic insights.

If you find yourself stuck on a problem or trying to come up with new ideas, remove yourself from the situation and imagine what somebody else might do in your spot.

Read Burkus’ full write-up on the research right here.

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Are You Inspired or a Copycat?

User designed by Wilson Joseph from the Noun Project

User designed by Wilson Joseph from the Noun Project

It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:

Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.

The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.

Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.

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Why Your Business Idea Isn’t Taking Off

Designed by Laurent Canivet for the Noun Project.

Designed by Laurent Canivet for the Noun Project.

Your business idea (be it for a design studio, an app, or consulting practice) has yet to become a success and you can’t figure out why. In an interview over at Entrepreneur with Scott D. Anthony, author of The First Mile: A Launch Manual for Getting Great Ideas Into the Market, the strategy and innovation consultant discusses the most common reasons why your business idea is stagnant:

One extreme is something called “paralysis by analysis,” where the business exists only in someone’s head. They’re trying to make the business plan perfect and remove all risk before taking the first step. The other extreme is “doing without thinking,” where you put something out into the market to see what happens. You can waste a lot of time and money learning things the world has already discovered.

 Do either of these two scenarios look familiar? If so, it may be time to take some focused action to get your business off the ground. The real answer lies in between the two extremes: the best action is usually securing your first customer and then building upon that success.

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How to Deal (or Not Deal) with Phone Calls

No Phone by Scott Lewis from The Noun Project

No Phone by Scott Lewis from The Noun Project

Do you get pissed off whenever someone asks you to setup a “quick call” to chat? Gary Vaynerchuk bets that you do:

We have gotten to a place where everything happens on our time. You watch the TV show when you want to watch it, not because it airs on Wednesday at 8 (7 central). You text because you can respond to that person on your time.

In a thoughtful tirade against phone calls, Dharmesh Shah, founder of HubSpot, left some important takeaways for how to deal with phone calls (and by extension, meetings), including:

To avoid the awkwardness around small-talk, try to outline what the topic of the conversation is going to be.  It makes you feel less guilty for transitioning into the purpose of the call.

Use email to get your high-level thoughts communicated first, and then use a phone call to add a personal touch or to have a higher bandwidth conversation.

If your work requires phone calls, that’s understandable. But remember that more often than not, synchronous communication puts you in a reactionary state. Don’t feel obligated to answer the phone every time it rings; what’s urgent isn’t always important.

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Learn the Rules & Then Break Them

dp_wrongtheory4_f

Scott Dadich’s spread for an article on Ridley Scott in Wired Magazine.

Editor-in-chief of Wired Magazine Scott Dadich says it’s time to start getting it wrong. In the field of technology design, we have figured out how to do it right. We have beautiful, sleek devices that are an ease to use – and it’s getting boring:

…once a certain maturity has been reached, someone comes along who decides to take a different route. Instead of trying to create an ever more polished and perfect artifact, this rebel actively seeks out imperfection—sticking a pole in the middle of his painting, intentionally adding grungy feedback to a guitar solo, deliberately photographing unpleasant subjects. Eventually some of these creative breakthroughs end up becoming the foundation of a new set of aesthetic rules, and the cycle begins again.

Dadich emphasizes that it’s not about throwing out design rules and starting from scratch. You need to master the rules so you can effectively break them. In his work for Wired Magazine, Dadich would apply his ‘Wrong Theory’ in small ways by only breaking one or two rules to regain visual interest. He would make large images small, overlap graphic and type and put headlines at the end of stories. Our future lies in failure as Dadich states, “…only by courting failure can we find new ways forward.”

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Use the Restroom Test to Make the Most of Conferences

Toilet Paper designed by Collectif Intro from the Noun Project

Toilet Paper designed by Collectif Intro from the Noun Project

Being shy or introverted doesn’t mean you can’t network like a pro at events. Over at Atomic Spin, Phil Kirkham gives us three tips on how to get the most from a conference or event. Our favorite is The Restroom Test, a way to check how well you’re doing at mixing and mingling with your fellow event-goers:

Take a walk to the restroom and back and see how many people that you did not know previously nod in recognition or say Hi. By the second day of the conference, I could count on getting at least 5 nods of recognition during my walk.

Even if you’re not overly shy, conferences can be intimidating thanks to the sheer number (and talents) of those around you. If at the end of the conference, you still find yourself among only strangers, it’s a good indicator that you’re not making the most of your time there. At the heart of it, Kirkham’s Restroom Test is a great way to not only help measure the number of new people you’re meeting during the event, but also to strengthen your memory of them. 

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Paul Jarvis: Find Your Rat People

rats

Illustration of Paul Jarvis’ rats

Web designer and author Paul Jarvis wants you to find your “rat people.” These are the people who are passionate about the same things as you, in Jarvis’ case, that’s pet rats. Not everyone is going to have the same interests and that’s perfectly alright. However, stay away from those who insult you because of who you are.

The ones who think your work is useless or worse, disgusting don’t truly matter. Their dissension should fall on deaf ears because they’d never support you, pay you or join your secret club. When you give up trying to please everyone your work becomes much more focused and valuable to the people that matter.

Your rat people get what you do and love it. These are the people you should look for as clients, have on your mailing list and friend on social media. Too often we let the client decide if we are the right designer for them when we should be questioning if they are the right client for us. Jarvis reminds us, “for your creativity to support you, you need to find your 1%. Your rat people.”

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