The Incomplete Manifesto [PDF link] summarizes the design approach of Bruce Mau Design, a multidisciplinary brand and environment firm. The manifesto includes 43 strategies to inspire innovation in every project. Some highlights:  

Don’t be cool: Cool is conservative fear dressed in black. Free yourself from limits of this sort.

Avoid software: The problem with software is that everyone has it.

Slow down: Desynchronize from standard time frames and surprising opportunities may present themselves.

Stay up late: Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

Don’t clean your desk: You might find something in the morning that you can’t see tonight.

Capture accidents: The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

Don’t feel like reading through all 43 statements? Watch a video adaption of the manifesto created by animation student Timbo Johnson:


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