The Incomplete Manifesto [PDF link] summarizes the design approach of Bruce Mau Design, a multidisciplinary brand and environment firm. The manifesto includes 43 strategies to inspire innovation in every project. Some highlights:  

Don’t be cool: Cool is conservative fear dressed in black. Free yourself from limits of this sort.

Avoid software: The problem with software is that everyone has it.

Slow down: Desynchronize from standard time frames and surprising opportunities may present themselves.

Stay up late: Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

Don’t clean your desk: You might find something in the morning that you can’t see tonight.

Capture accidents: The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

Don’t feel like reading through all 43 statements? Watch a video adaption of the manifesto created by animation student Timbo Johnson:

 

  • http://www.scoop.it/t/daily-clippings/p/4022373551/2014/06/02/cool-is-conservative-fear-and-42-other-rules Cool Is Conservative Fear (and 42 Other Rules) ...

    […] The Incomplete Manifesto [PDF link] summarizes the design approach of Bruce Mau Design, a multidisciplinary brand and environment firm. The manifesto includes 43 strategies to inspire innovation in every project.  […]

  • http://www.11elevendc.com/incomplete-manifesto-inspiring-tips-for-bringing-innovation-to-design-projects/ Incomplete Manifesto: Inspiring Tips For Bringing Innovation To Design Projects | 11ElevenDC

    […] June 5, 2014 · in Announcements Design · by TAXI Daily News · No Comments · [Click here to view the video in this article] Produced by Bruce Mau Design in 1998, the Incomplete Manifesto for Growth is a thought-provoking list of design rules and tips that has guided the multi-disciplinary design firm’s approach to its projects ever since. Welsh animation student Timbo, who is also the creator of the Ommy’Noms YouTube channel, has created a fun animation that highlights a selection of the 43 strategies drawn out in the Incomplete Manifesto, which is titled “A Little Bit of the Incomplete Manifesto for Growth”. Featuring a cute character acting out the various entries in the manifesto, Timbo has chosen to bring to life unconventional pieces of design advice like “Don’t be cool”, “Laugh” and “Love your experiments (as you would an ugly child)”. You can read the entire manifesto here—do you have any tips for bringing something fresh to design projects that you would like to add to it? Watch Timbo’s animation of the Incomplete Manifesto below. [via 99u] […]

  • http://shortmask.com/custom-id-incomplete-manifesto-inspiring-tips-for-bringing-innovation-to-design-projectsthu-05-jun-2014-064952-0700/ Incomplete Manifesto: Inspiring Tips For Bringing Innovation To Design Projects – shortmask

    […] [via 99u] […]

  • http://imaopics.com/custom-id-incomplete-manifesto-inspiring-tips-for-bringing-innovation-to-design-projectsthu-05-jun-2014-064952-0700/ Incomplete Manifesto: Inspiring Tips For Bringing Innovation To Design Projects – imaopics

    […] [via 99u] […]

  • http://independentcollaboration.com/custom-id-incomplete-manifesto-inspiring-tips-for-bringing-innovation-to-design-projectsthu-05-jun-2014-064952-0700/ Incomplete Manifesto: Inspiring Tips For Bringing Innovation To Design Projects – icollaboration social feed

    […] [via 99u] […]

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