The Incomplete Manifesto [PDF link] summarizes the design approach of Bruce Mau Design, a multidisciplinary brand and environment firm. The manifesto includes 43 strategies to inspire innovation in every project. Some highlights:
Don’t be cool: Cool is conservative fear dressed in black. Free yourself from limits of this sort.
Avoid software: The problem with software is that everyone has it.
Slow down: Desynchronize from standard time frames and surprising opportunities may present themselves.
Stay up late: Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
Don’t clean your desk: You might find something in the morning that you can’t see tonight.
Capture accidents: The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
Don’t feel like reading through all 43 statements? Watch a video adaption of the manifesto created by animation student Timbo Johnson: