We know that content is king, and distribution is the queen. Getting both of those things to work together? That’s the hard part. Buffer curated advice from some of the best bloggers in the world to provide 16 insights on how craft better copy and delight your audience. Here are some highlights:
3. Write for yourself first
“Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.” — Adii Pienaar, founder of PublicBeta
6. Focus on building an amazing call-to-action
“Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!” — Nate Kontny, founder of Draft
12. Give your email list priority
“If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.” — James Clear, entrepreneur, weightlifter and travel photographer
Check out the full list of tips and tricks here.