What’s the best way to set goals? Google Ventures Partner Rick Klau says the best goals center aroundh Objectives and Key Results (or OKRs). Over on the Google Ventures blog, Klau explains the pillars for exactly how to set worthwhile goals using OKRs:

• Objectives are ambitious, and should feel somewhat uncomfortable
• Key Results are measurable; they should be easy to grade with a number (at Google we use a 0 – 1.0 scale to grade each key result at the end of a quarter)
• OKRs are public; everyone in the company should be able to see what everyone else is working on (and how they did in the past)
• The “sweet spot” for an OKR grade is .6 – .7; if someone consistently gets 1.0, their OKRs aren’t ambitious enough.

Watch Klau’s presentation in the video below to see how Google came to use OKRs and why they’ve proven to be more powerful than simply setting an average, to-get-done goal. Or read Klau’s story of how he first learned about OKRs on Google Ventures.

  • Adam Stevens

    agreed.

  • Kris Duggan

    Thanks for sharing the Google secrets. What’s hard to understand though is how other companies adopting OKRs are supposed to keep track them. Google built a proprietary platform. Other companies will need available goal-setting platforms to
    drive operational excellence because experts like John Doerr believe execution is everything.Check out http://www.betterworks.com for more info, if interested!

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