We have a whole new #labrat experiment to try, and we need your help!
There’s been a lot of buzz this year about a new productivity tactic, one that helps you recognize and fix bad habits, avoid burnout, be happier at work, and have real, tangible progress to keep you moving towards your goals. It’s called journaling, also known as keeping a diary or, our personal favorite, a “logbook.” As Austin Kleon, whose daily logbook inspired us, explains:
From the Wikipedia entry for “logbook”: A logbook was originally a book for recording readings from the log, and is used to determine the distance a ship traveled within a certain amount of time. The readings of the log have been recorded in equal times to give the distance traveled with respect to a given start position…. The distance the ship traveled. I like that.
At the end of every work day, take five minutes to jot down the main events of each day. It can be a bulleted list, have doodles, or not. But getting at least five facts of the day down is the only goal.
The idea of having a tangible “I was here, I conquered” list sounds wonderful and all, but at the end of my work day, usually the last thing I want to do is spend even five more minutes in the office, much less trying to pull up the mental energy for reflection then. But it’s hard to ignore all of the smart people who have shown it to be a good idea.
So for the next week, Monday, April 7th through Friday, April 11th, I’ll be keeping and sharing my own logbook with you. By the end, I hope to find out if keeping one is actually feasible, and if looking back on that data is actually beneficial as well.
Starting was a little uncomfortable. How much do I share? It was hard to decide what was a noteworthy event of the day and what was just noise. Kleon, one of my main, earlier mentioned inspirations, doesn’t include emotions in his — just events. I’d like to use my data to fix issues of stress/bad repeating patterns though, so the clear-cut emotions (this went badly, this was good, etc.) seem important to me.
Side note: feel free to keep your logbook online, on your phone, or whatever kind of medium you prefer. There’s a lot of good suggestions in the comments, and writing it out by hand is just how I remember things best.
Today I updated my logbook in the little spare chunks of time that presented themselves, instead of the end of the day. This made for an end-of-day wrap up that was much more reflective and less of a scramble to get it done so I could finally leave work. Plus, it meant I added things as I finished them, which also helped to decide what was worth recording.
Definitely into updating throughout the day; it gives such a sense of validation, even if the entire project itself isn’t complete yet. Also, it’s only been three days, and already it’s becoming clear that mornings are not my thing. For any #labrats who have followed along before, this shouldn’t come as a total surprise though. Have you started to notice any trends you weren’t entirely aware of yet?
I had a lot of juggling to do today, more reactive work, which made filling this out a lot harder. I didn’t really find time to do it until 6 p.m., which at 7:30 p.m. now, was basically the end of my day. I have the itching suspicion that I forgot a lot of smaller tasks or busy work — how many times can you really write “email” though? However, I also know that keeping a more detailed log than this would immediately make me drop it entirely. How specific or exact do you try to be?
Last day! I was able to take some data from the other days (like how, by 6 p.m., I’m too burnt out for creative work) and restructured my day today to do all of my creative-producing work in the a.m., with the more mindless, reactive tasks later in the day. Made Friday much more enjoyable, and my work flow totally manageable! I’m thinking now of continuing on on my own, and checking back in a month to see if I can crunch some real big data to then share with everyone the next step of getting the helpful info out of this whole practice.
How did your day go? Keep your own daily logbook and share your progress + photos in the comments, on Twitter, and Instagram with #labrat. Every day I’ll pick my favorites and share it with your fellow labrats.
That’s right. Clients don’t have to just be on the receiving end of our work. Patrick Hanlon at Inc. explores the ways that clients can become collaborators. He writes:
Today, consumers aren’t just your buyers, they can also be your collaborators. They can help you design, build, promote, and sometimes even distribute your products or services.
He pulls an example from the business world about working with customers at the onset:
First, collaborating with customers during the product innovation and design phase helps marketers understand real need states. P&G, GE, Yum! brands, and others bring consumers into early stages of design and development.
Hanlon stopped short of really answering the question, so let’s discuss it ourselves. How can we collaborate with our clients to enhance our work and processes? How can we use them to gather invaluable feedback to make sure what we’re doing – whether it is building a product, developing a new service or executing new promotional ideas – is actually effective? How can we then turn clients into fierce ambassadors invested in our work, of which they feel ownership in?
Let us know in the comments what your experience is with customers as collaborators.
No one really cares that you’re an overachiever. As creative professionals, we’re seldom satisfied with our output because it’s seldom perfect. But more often than not, good enough is perfect. Head of Creative & Design at HubSpot, Keith Frankel, shared a simple guide to recognizing when a deliverable can be considered “good enough.”
- It successfully solves the problem, addresses the need, or conveys the message intended.
- It is clearly and distinctly on brand.
- The quality of work is consistent with or above the level of previous work.
- It has been thoroughly yet objectively scrutinized by other qualified individuals.
- The final decision of preference had been left in the hands of the creator.
According to Ayelet Gneezy, Associate Professor at the University of California in San Diego’s Rady School of Management, “You really, really want to keep a promise, and anything beyond that is marginal, if anything…Don’t kill yourself trying to over deliver.”
If you’re struggling to feel motivated, using tricks or treats may be all you need to get the momentum going again. Illustrator James Victore swears by the unique approach to getting unstuck:
The first step of getting motivated: identify the type of motivation problem you’re having. Are you not motivated by the work itself (such as it doesn’t excite you) or are you lacking internal motivation (like a lack of energy because you didn’t sleep well last night)?
Once you know the type of motivation problem you’re having, you can motivate yourself with tricks like forcing yourself to work for one hour by using a stop watch, or promising a co-worker or peer that you’ll get something done in the next 30 minutes. Anything that can “trick” you into getting started on the work.
Alternatively, the treats approach is just that — a literal treat. If you make progress on (or finish) the work, reward yourself with something you’ve been wanting for a long time.
We’ve all been there. Attended an exhilarating conference, met fascinating people and left charged… Only to get back home, feeling overwhelmed, pulled quickly back into our day-to-day, to the point that we don’t follow-up or follow-through to maximize our conference experience.
On Linkedin Pulse, Nedko Nedkov offers strategies for acting on the learning that takes place at conferences. He suggests:
Before you leave the conference there’s two things you need to do. One, is schedule a 30 minutes meeting with your team for the very first day when you arrive back in the office. The second is schedule a one hour slot for yourself either on the very first day or the very next day when you get back.
During the team meeting, Nedkov suggests a conference debrief of what was learned and what’s to come, including any assignments. During your personal one-on-one, he suggests that you go through any conference notes and start identifying to-dos and what’s next.
The intentionality of sharing and considering what you learned and turning that knowledge into action can possibly make the difference between harnessing that electric energy that we feel after an awesome conference and feeling guilty that we did nothing.
Projects fail all the time. Rather than wait for an ugly postmortem that often follows, why not try to help avert real failures before they happen by playing devil’s advocate.
In an interview with The McKinsey Quarterly, psychologist Gary Klein advocates for the use of what he calls a “premortem” in the planning phase, a concept he first introduced on HBR:
Before a project starts, we should say, “We’re looking in a crystal ball, and this project has failed; it’s a fiasco. Now, everybody, take two minutes and write down all the reasons why you think the project failed.”
By making it safe for resistors to voice their concerns during the planning phase, you can improve your project’s chance for success.
Tony Schwartz of The Energy Project conducted what he calls The Energy Audit with 160 bank executives and discovered a series of startling things which further supported his theory that we’re all experiencing an under-recognized personal energy crisis:
Energy, after all, is the capacity to do work. In the face of relentlessly rising demand, fuelled by digital technology and the expectation of instant 24/7 responsiveness, employees around the world are increasingly burning down their energy reserves and depleting their capacity.
Tony urges us to think of our energy as divided into four layers:
Your physical energy – how healthy are you?
Your emotional energy – how happy are you?
Your mental energy – how well can you focus on something?
Your spiritual energy – why are you doing all of this? What is your purpose?
Building up all four of these elements for a greater capacity of physical energy will build the base for getting better at whatever it is you want to improve.