Funnel designed by José Campos from the Noun Project

Funnel designed by José Campos from the Noun Project

Organizational psychologist Dr. Marla Gottschalk explains on LinkedIn why your best ideas tend to vanish into thin air, and what to do about it. Specifically, Gottschalk provides seven immeasurable insights on how to effectively manage ideas. Here are two of our favorites:

Narrow the field. At some point we have to focus on the ideas that are worthy enough to devote valuable time and resources. For that to occur, you must develop selection criteria relevant to your team and the situation at hand. (For example, those that meet an urgent need or ideas with the greatest potential to impact customers. (See other selection techniques here.)

Don’t look for a single “winner.” One trouble we encounter with idea management, we tend to narrow the focus quite quickly to one path — when it’s likely there is more than one great idea circulating. One idea really does not have to “win”? You can often combine ideas, to enhance product development or service improvement.

If you’ve found that some of your best ideas go missing in the workplace, Gottschalk’s advice is a must-read. Particularly if you’re concerned that opportunities have been missed or changes for innovation have gone unnoticed due to ideas fading away. Read the full story here.

  • René Andreasi-Bassi

    Great read. Its for this reason I just created a new site where people can submit unused (startup) ideas for others to use. I’ll send out a press release this week. Feel free to check it out and let me know what you think:

blog comments powered by Disqus