Roughly 25 years ago, it took five full workdays to view the amount of information we now observe in 24 hours. Due to this increase of information, our minds have become very proficient at tuning out to prevent an information overload – making us lazy observers. In his PechaKucha presentation (below), Bob Hambly, Creative Director of Hambly & Woolley, shares the benefits of having good observation skills:
- Heightened awareness: You notice minute details that may have been previously overlooked.
- Ability to Identify Trends: You can connect current events which will predict future developments and opportunities.
- Discover Opportunities: You are open to inspiration from your surroundings and all of its shapes, colors, textures, etc.
- Spark Innovation: You see where improvements can be made to everyday processes, instead of taking them as is.
Hambly believes that this is a skill we can all improve. In his presentation, he recommends documenting your observations by camera, recorder, sketchbook, etc. By visually recording your observations, you are able to connect the information in different ways than by reading text line by line. You can easily create inspirational image libraries through your own photos or collaboratively through Pinterest. The better you are at observing, the better you are at generating creative ideas.