Roughly 25 years ago, it took five full workdays to view the amount of information we now observe in 24 hours. Due to this increase of information, our minds have become very proficient at tuning out to prevent an information overload – making us lazy observers. In his PechaKucha presentation (below), Bob Hambly, Creative Director of Hambly & Woolley, shares the benefits of having good observation skills:

  • Heightened awareness: You notice minute details that may have been previously overlooked.
  • Ability to Identify Trends: You can connect current events which will predict future developments and opportunities.
  • Discover Opportunities: You are open to inspiration from your surroundings and all of its shapes, colors, textures, etc.
  • Spark Innovation: You see where improvements can be made to everyday processes, instead of taking them as is.

Hambly believes that this is a skill we can all improve. In his presentation, he recommends documenting your observations by camera, recorder, sketchbook, etc. By visually recording your observations, you are able to connect the information in different ways than by reading text line by line. You can easily create inspirational image libraries through your own photos or collaboratively through Pinterest. The better you are at observing, the better you are at generating creative ideas.

  • Madeliene Rose

    I disagree with documenting everything with a camera, log book…etc, some things, the ones that are most striking, will not be forgotten. Nowadays, the trend is to hoard information through photos, posts, reminders, emails and other things but why not try and remember the most striking of things we come across, rather than being distracted by every thing that comes along our way?

  • Krmlks

    i think that especially pinterest works here contraproductively. You scroll infinitely and get an overload of visual information. I think its much more effective to grab a book about the topic of your interest and get your inspiration there from.

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