How Does a World-Famous Juggler End Up In the Concrete Business?

Juggle designed by Edward Boatman from the Noun Project

Juggle designed by Edward Boatman from the Noun Project

Anthony Gatto, arguably the best juggler alive and without doubt one of the most famous, started juggling on television shows like The Tonight Show when he was just a child. Now 40 years old, he holds 11 world records and spent years starring in Cirque du Soleil.

But somewhere in the last years of his career, Gatto decided to get out of performing entirely and now runs his own concrete mixing business instead. In an in-depth piece for Grantland, Jason Fagone looks into what made a talented artist, who was trained and was dedicated to his craft for most of his life, abandon ship entirely:

The fact that juggling audiences can’t tell the difference between hard tricks and easy tricks means they also can’t make any meaningful judgments about jugglers… And jugglers have always taken advantage of audiences’ ignorance. Instead of performing hard tricks, they perform easy tricks that look hard. They lie to delight.

But then came a guy who wasn’t interested in lying, who wanted to do stuff that was hard because he could. This was his power in the world and he wanted to exert it — the basic impulse of any athlete. Yet he never really found his audience, even though he conquered juggling’s demands like no one before him. Gatto learned how to stand calm and straight-backed beneath sick, dizzying multitudes of spinning, arcing objects and conduct them with model-train precision into his hands. He also learned to charm people, even though it didn’t come naturally to him… He also learned to make hard tricks look hard, to pantomime the exertion and self-doubt of a man working at the edge of his ability even though his ability stretched on and on. He learned to entertain, because for some reason, even though we exist in a physical universe defined by the relative attractive powers of massive objects, the mere demonstration of a lush and lovely control of gravity is not enough. He labored to please an audience that could never appreciate his greatness. Then he got older and watched a new wave of jugglers abandon the stage for the flicker of computer screens, sneering at the bright-light mastery he’d worked so hard to gain…

Almost no jugglers get rich. Many work other jobs on the side. Salaries at Cirque start at $50,000, which is decent for the circus world but hardly cozy. I’m sure Gatto is working in concrete because it’s the best thing for his family. Still, the countertop video is jarring, because it represents the perfect inverse of a classic Gatto performance: not a bewildering splay of virtuosity for an audience that will struggle to understand, but a how-to lesson for viewers who will immediately grasp each simple step.

And in the end, Gatto abandoned performing entirely. While there’s no clear answer here (Gatto never agrees to talk with Fagone), it’s well worth the read for anyone who aims to make a life-long a career out of their creative talents.

Read it here.

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Giveaway! Win an Advance Copy of 99U’s New Book: “Make Your Mark”

mym-wb-post-550

Due out in less than a month, Make Your Mark is the third installment in the 99U book series—and the first to tackle the subject of leading a creative business.

These days an MFA is as likely to be leading a business as an MBA. More designers, artists, journalists, and creatives of all kinds are stepping up to the plate and anointing themselves entrepreneurs. The thing is: Creatives don’t work like everyone else. We’re restless and innovative and neurotic and full of ideas and energy. And we want to make stuff. But how does that “maker mentality” sync up with leading a business?

That’s what Make Your Mark is all about. We made a business book for creatives by creatives. It collects 21 essays and interviews from leading creative minds at businesses big and small, like Warby Parker, Google X, Facebook, DODOcase, Sugru, Contently, and many more.

How to Enter the Giveaway:

Make Your Mark is not just about how to run any old business. It’s about how to run a creative business with purpose, meaning, and IMPACT. So, for our giveaway, we’re asking you to take the “Maker’s Pledge” to dedicate your business to making something that matters.

Just tweet out the Maker’s Pledge below, and we’ll give a free copy of Make Your Mark to the first 50 tweets.

“I, _____, take the Maker’s Pledge to solve real problems and make something that matters. www.99u.com/book #makeyourmark”

Enter the giveaway –>

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Make Your Mark will be available on Nov 18th. Pre-order the book now.

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How Must-Do Thinking Can Hold Us Back

Designed by Silly Lili for the Noun Project

Designed by Silly Lili for the Noun Project

We can’t always do what we want. But for our businesses, we should build, start, and create things that we’re truly passionate about. We tend to be more successful when we’re working on projects that electrify us.

When it comes to growing our businesses, we may want to step back into the shoes of our young selves when we approach our work, suggests John Petersen, CEO of Firehawk Creative. In an article for We Work magazine, he writes:

 Kids do what they want to do. If you force them to do something, they put in as little effort as possible to get to a time when they can do what they want.

He also reminds us that:

 Kids aren’t trying to come up with some scheme where they never have to work again. They just want to do their thing.

Yes, we need to pay our bills. Yes, there’s always laundry to take care of. And yes, responsibilities only seem to grow as we get older. But building something in hopes that you’ll be Zuckerberg-rich will more than likely leave you anxious and frustrated. Instead, focus on building the best, most authentic business you can.

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Yves Behar: Trade Briefs for Relationships

Briefly from Bassett & Partners on Vimeo.

Yves Behar, CEO of Fuseproject, doesn’t believe in design briefs. In the film Briefly, he explains that far more can be learned through client relationships:

I don’t believe in briefs; I believe in relationships. The difference between a brief and a relationship is a brief can be anonymous. And I’ve tended over the last fifteen to twenty years to really work with people who give you a really deep sense of where it is they want to go, what it is that they are dreaming about. And that, in turn, has informed us on the projects more than any brief has ever done so.

Initial discussions should provide not only the vision for the project, but the aspirations of the company. Instead of anonymously sending out briefs, make it a collaborative thing: the brief will naturally evolve out of these client conversations. With continued dialogue, you build the trust you need to really question ideas and find innovation. Use the brief as a creative tool to open up dialogue with your clients, negotiate easier, and get to the heart of the problem.

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The Zero Notification Challenge

Bell by Sebastian Langer from The Noun Project

Bell by Sebastian Langer from The Noun Project

Ping!…Email.
Ping!…Tweet.
Ping!…iMessage.

Do notifications impact your workflow?

Co-founder and CEO of Buffer, Joel Gascoigne, undertook an experiment in which he disabled all notifications on his phone. Not only did he regain his focus, he was also able to convert his workflow from reactionary to proactive:

It is now completely up to me when I choose to check my email, Twitter, Facebook, etc. I have no excuse that a notification came in. If I check it too frequently and find myself procrastinating, it is only my fault: I went out of my way to go and look.

Focus isn’t a magic ability. It’s simply a function of limiting the number of options you give yourself for procrastinating. 99U challenges you to turn off all notifications for a week, and let us know how it goes below.

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Are You Inspired or a Copycat?

User designed by Wilson Joseph from the Noun Project

User designed by Wilson Joseph from the Noun Project

It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:

Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.

The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.

Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.

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Why Your Business Idea Isn’t Taking Off

Designed by Laurent Canivet for the Noun Project.

Designed by Laurent Canivet for the Noun Project.

Your business idea (be it for a design studio, an app, or consulting practice) has yet to become a success and you can’t figure out why. In an interview over at Entrepreneur with Scott D. Anthony, author of The First Mile: A Launch Manual for Getting Great Ideas Into the Market, the strategy and innovation consultant discusses the most common reasons why your business idea is stagnant:

One extreme is something called “paralysis by analysis,” where the business exists only in someone’s head. They’re trying to make the business plan perfect and remove all risk before taking the first step. The other extreme is “doing without thinking,” where you put something out into the market to see what happens. You can waste a lot of time and money learning things the world has already discovered.

 Do either of these two scenarios look familiar? If so, it may be time to take some focused action to get your business off the ground. The real answer lies in between the two extremes: the best action is usually securing your first customer and then building upon that success.

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