The “work smarter, not harder” mantra has a lot of good advice in it; why spend more time on mundane tasks when you can create a more efficient way to do it faster, with less work? Unfortunately, there’s a few downsides to this mindset; specifically, a big ego overload of feeling smarter than the rest of the “working harder” coworkers around you. This classic Book of Hook post outlines the productivity pitfalls of this kind of thinking:
Your Attitude Writing Checks Your Work Ethic Can’t Cash: An overinflated sense of your own abilities creates a constant state of production deficit, because you assume that you can make it up with a burst of brilliance and/or crunch.But there is no countering surplus to offset the deficit. The only way surpluses show up is when you finish a (presumably) hard task much faster than you anticipated. But instead of banking the surplus (i.e. moving on immediately to your next task), you spend it relaxing and screwing off because, whew, you just earned a small vacation by busting shit out in an hour that you thought would take all day…
Trap of the Easy Task: And yeah, it’s often all good, but when operating at a slight deficit things can go pear shaped quickly when you accidentally spring the trap of the easy task… In other words, an easy task like this is so easy that it’s a constant time cost for everyone irrespective of ability, so there’s no opportunity nor need for crazy overestimation since what could possibly go wrong?… It’s like having a perfect monetary budget that assumes no crazy “one time” only bills, except life is full of crazy one time only bills and the only way you can keep those under control is by giving yourself a budgetary capacitor to dampen the fluctuations… But if you had banked your surplus hours before and/or worked at closer to your theoretical peak effectiveness then this type of thing would get absorbed in the wash…
Identity Recalibration Crisis: Which leads to a potential identity recalibration crisis upon landing at a company with high performers that work hard and smart. And that will happen if you’re good. Now you’re no longer at the top of the curve. In fact, shit, you’re in the middle or bottom of the curve, a situation your brain probably never considered as an option.
To fix these kinds of pitfalls, what you really need to do is kill the underachiever inside you. A few of our favorite ways to turn that sinking ship around are:
1. Never say “I’ll finish it up tomorrow” or “I’ll make up for it by coming in early/staying late/working the weekend”. This is an easy trap to get into, where you keep incurring time debt until at some point you realize you’re now three weeks behind on a task that should have taken two days.
2. Do not over-promise to make up for poor productivity. There’s a tendency when we’re falling behind to try to overcompensate with future promises. ”When I’m done, it’ll be AWESOME” or “I know I’m late, but I’m positive I’ll be done by Monday”. By doing those things we just build more debt we can’t pay off, and that will eventually lead to a catastrophic melt down when the super final absolutely last deadline date shows up.
Read all eight ways to fix your productivity here.
Related Reading: Get Over Yourself: How Your Ego Sabotages Your Creativity
I don’t believe in briefs; I believe in relationships. The difference between a brief and a relationship is a brief can be anonymous. And I’ve tended over the last fifteen to twenty years to really work with people who give you a really deep sense of where it is they want to go, what it is that they are dreaming about. And that, in turn, has informed us on the projects more than any brief has ever done so.
Initial discussions should provide not only the vision for the project, but the aspirations of the company. Instead of anonymously sending out briefs, make it a collaborative thing: the brief will naturally evolve out of these client conversations. With continued dialogue, you build the trust you need to really question ideas and find innovation. Use the brief as a creative tool to open up dialogue with your clients, negotiate easier, and get to the heart of the problem.
Do notifications impact your workflow?
Co-founder and CEO of Buffer, Joel Gascoigne, undertook an experiment in which he disabled all notifications on his phone. Not only did he regain his focus, he was also able to convert his workflow from reactionary to proactive:
It is now completely up to me when I choose to check my email, Twitter, Facebook, etc. I have no excuse that a notification came in. If I check it too frequently and find myself procrastinating, it is only my fault: I went out of my way to go and look.
Focus isn’t a magic ability. It’s simply a function of limiting the number of options you give yourself for procrastinating. 99U challenges you to turn off all notifications for a week, and let us know how it goes below.
It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:
Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.
The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.
Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.
Your business idea (be it for a design studio, an app, or consulting practice) has yet to become a success and you can’t figure out why. In an interview over at Entrepreneur with Scott D. Anthony, author of The First Mile: A Launch Manual for Getting Great Ideas Into the Market, the strategy and innovation consultant discusses the most common reasons why your business idea is stagnant:
One extreme is something called “paralysis by analysis,” where the business exists only in someone’s head. They’re trying to make the business plan perfect and remove all risk before taking the first step. The other extreme is “doing without thinking,” where you put something out into the market to see what happens. You can waste a lot of time and money learning things the world has already discovered.
Do either of these two scenarios look familiar? If so, it may be time to take some focused action to get your business off the ground. The real answer lies in between the two extremes: the best action is usually securing your first customer and then building upon that success.
Do you get pissed off whenever someone asks you to setup a “quick call” to chat? Gary Vaynerchuk bets that you do:
We have gotten to a place where everything happens on our time. You watch the TV show when you want to watch it, not because it airs on Wednesday at 8 (7 central). You text because you can respond to that person on your time.
To avoid the awkwardness around small-talk, try to outline what the topic of the conversation is going to be. It makes you feel less guilty for transitioning into the purpose of the call.
Use email to get your high-level thoughts communicated first, and then use a phone call to add a personal touch or to have a higher bandwidth conversation.
If your work requires phone calls, that’s understandable. But remember that more often than not, synchronous communication puts you in a reactionary state. Don’t feel obligated to answer the phone every time it rings; what’s urgent isn’t always important.
Editor-in-chief of Wired Magazine Scott Dadich says it’s time to start getting it wrong. In the field of technology design, we have figured out how to do it right. We have beautiful, sleek devices that are an ease to use – and it’s getting boring:
…once a certain maturity has been reached, someone comes along who decides to take a different route. Instead of trying to create an ever more polished and perfect artifact, this rebel actively seeks out imperfection—sticking a pole in the middle of his painting, intentionally adding grungy feedback to a guitar solo, deliberately photographing unpleasant subjects. Eventually some of these creative breakthroughs end up becoming the foundation of a new set of aesthetic rules, and the cycle begins again.
Dadich emphasizes that it’s not about throwing out design rules and starting from scratch. You need to master the rules so you can effectively break them. In his work for Wired Magazine, Dadich would apply his ‘Wrong Theory’ in small ways by only breaking one or two rules to regain visual interest. He would make large images small, overlap graphic and type and put headlines at the end of stories. Our future lies in failure as Dadich states, “…only by courting failure can we find new ways forward.”