Google has gone from garage-based startup to global innovation factory in just 16 years. In their quarterly Think Insights publication, YouTube CEO Susan Wojcicki explains the eight pillars of innovation that can help any business innovate. Including:

Think big but start small. No matter how ambitious the plan, you have to roll up your sleeves and start somewhere. Google Books was an idea that our founder, Larry Page, had for a long time. People thought it was too crazy even to try, but he went ahead and bought a scanner and hooked it up in his office. He began scanning pages, timed how long it took with a metronome, ran the numbers and realized it would be possible to bring the world’s books online.

Strive for continual innovation, not instant perfection. The best part of working on the web? We get do-overs. Lots of them. Iterating has served us well. We weren’t first to Search, but we were able to make progress in the market by working quickly, learning faster and taking our next steps based on data.

Spark with imagination, fuel with data. In our fast-evolving market, it’s hard for people to know, or even imagine, what they want. What begins with intuition is fueled by insights. If you’re lucky, these reinforce one another…That’s the beautiful thing about data – it can either back up your instincts or prove them totally wrong.

From becoming a platform for innovation, remembering that you’ll be remembered for your hits and not your misses, and more, get all eight pillars of innovation from Google right here.


    Love the second point. Iteration is key. I don’t agree on the eight pillar thing. I use

  • Aaron Bazil

    This article helps me start the day: thank you!

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