It seems all companies are angling to adopt the “start-up” mindset these days (even President Obama throws the term around regularly). But for most start-ups, the main goal is to eventually become an “end-up.” John Maeda outlines the different mindsets in a recent post for Gigaom:


By John Maeda

There’s a lot to be learned from one another.

End-ups have learned to manage scale, and have accumulated wisdom over time; start-ups have the benefit of the agile beginner’s mind. The challenge for both is to seek greatness by learning from each other.

Read the rest of the lessons here

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