Whether you call yourself an artist or not, everyone can doodle. Doodling is the casual, spontaneous drawing (or for some, mark-making) that we use to support thinking out a problem or concept.
Doodling boosts comprehension, retention and recall, increases insights, elevates creativity, faster decisions, and allows you to organize information on a small and large scale with increased clarity. JFK would doodle words or names, while Larry Page (cofounder of Google) has been quoted saying that it was mandatory for his team to write down their project names and then rank them in order to prioritize. Both Ronald Reagan and Bill Clinton are well-known for doodling in White House meetings, and in the new book The Doodle Revolution, Sunni Brown thinks you should too:
Three researchers studying the effects of doodling and drawing on student’s ability to learn science discovered that when students shift their focus from interpreting presented visuals to creating their own visual representations, they have a considerably deeper learning experience. The doodling students in this study demonstrated heightened abilities to generate new inferences, amplify and refine their reasoning, clarify their conceptual understanding for other audiences, and engage at a profound and even “striking’ ” level compared with students who were just reading or reading and writing summaries. Based on these observations, the researchers advocated that drawing be recognized as a key element in education, right up there in value with reading, writing, and having group discussions.
Because of the lack of pressure on the actual “quality” of the doodle, Brown argues that this is the perfect tool for everyone in the room to use without fear of judgement or worry over artistic skills (or lack thereof).
Due out in less than a month, Make Your Mark is the third installment in the 99U book series—and the first to tackle the subject of leading a creative business.
These days an MFA is as likely to be leading a business as an MBA. More designers, artists, journalists, and creatives of all kinds are stepping up to the plate and anointing themselves entrepreneurs. The thing is: Creatives don’t work like everyone else. We’re restless and innovative and neurotic and full of ideas and energy. And we want to make stuff. But how does that “maker mentality” sync up with leading a business?
That’s what Make Your Mark is all about. We made a business book for creatives by creatives. It collects 21 essays and interviews from leading creative minds at businesses big and small, like Warby Parker, Google X, Facebook, DODOcase, Sugru, Contently, and many more.
How to Enter the Giveaway:
Make Your Mark is not just about how to run any old business. It’s about how to run a creative business with purpose, meaning, and IMPACT. So, for our giveaway, we’re asking you to take the “Maker’s Pledge” to dedicate your business to making something that matters.
Just tweet out the Maker’s Pledge below, and we’ll give a free copy of Make Your Mark to the first 50 tweets.
“I, _____, take the Maker’s Pledge to solve real problems and make something that matters. www.99u.com/book #makeyourmark”
Make Your Mark will be available on Nov 18th. Pre-order the book now.
We can’t always do what we want. But for our businesses, we should build, start, and create things that we’re truly passionate about. We tend to be more successful when we’re working on projects that electrify us.
When it comes to growing our businesses, we may want to step back into the shoes of our young selves when we approach our work, suggests John Petersen, CEO of Firehawk Creative. In an article for We Work magazine, he writes:
Kids do what they want to do. If you force them to do something, they put in as little effort as possible to get to a time when they can do what they want.
He also reminds us that:
Kids aren’t trying to come up with some scheme where they never have to work again. They just want to do their thing.
Yes, we need to pay our bills. Yes, there’s always laundry to take care of. And yes, responsibilities only seem to grow as we get older. But building something in hopes that you’ll be Zuckerberg-rich will more than likely leave you anxious and frustrated. Instead, focus on building the best, most authentic business you can.
I don’t believe in briefs; I believe in relationships. The difference between a brief and a relationship is a brief can be anonymous. And I’ve tended over the last fifteen to twenty years to really work with people who give you a really deep sense of where it is they want to go, what it is that they are dreaming about. And that, in turn, has informed us on the projects more than any brief has ever done so.
Initial discussions should provide not only the vision for the project, but the aspirations of the company. Instead of anonymously sending out briefs, make it a collaborative thing: the brief will naturally evolve out of these client conversations. With continued dialogue, you build the trust you need to really question ideas and find innovation. Use the brief as a creative tool to open up dialogue with your clients, negotiate easier, and get to the heart of the problem.
Do notifications impact your workflow?
Co-founder and CEO of Buffer, Joel Gascoigne, undertook an experiment in which he disabled all notifications on his phone. Not only did he regain his focus, he was also able to convert his workflow from reactionary to proactive:
It is now completely up to me when I choose to check my email, Twitter, Facebook, etc. I have no excuse that a notification came in. If I check it too frequently and find myself procrastinating, it is only my fault: I went out of my way to go and look.
Focus isn’t a magic ability. It’s simply a function of limiting the number of options you give yourself for procrastinating. 99U challenges you to turn off all notifications for a week, and let us know how it goes below.
It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:
Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.
The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.
Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.
Your business idea (be it for a design studio, an app, or consulting practice) has yet to become a success and you can’t figure out why. In an interview over at Entrepreneur with Scott D. Anthony, author of The First Mile: A Launch Manual for Getting Great Ideas Into the Market, the strategy and innovation consultant discusses the most common reasons why your business idea is stagnant:
One extreme is something called “paralysis by analysis,” where the business exists only in someone’s head. They’re trying to make the business plan perfect and remove all risk before taking the first step. The other extreme is “doing without thinking,” where you put something out into the market to see what happens. You can waste a lot of time and money learning things the world has already discovered.
Do either of these two scenarios look familiar? If so, it may be time to take some focused action to get your business off the ground. The real answer lies in between the two extremes: the best action is usually securing your first customer and then building upon that success.