What’s Your Mindset for Prototyping Ideas?

When you need to quickly evaluate whether or not an idea is worthwhile (or will even work), that’s where prototyping comes in. Over at The Amsterdam School of Leadership (or THNK), they’ve broken down the advantages and mindsets required for serious prototyping:

It is virtually impossible to develop creative solutions to complex challenges and get this perfectly right the first time around. Hence prototyping…we have noticed that true innovation leadership means adopting a number of mindsets when prototyping…

Think with your hands. Building a concrete and tangible prototype taps a different source of creativity…When the creator moves his energy from his head to his hands, the idea often improves…Building the prototype surfaces potential misunderstandings, different interpretations or assumptions, and then resolves them.

Bias towards action. …Stop talking about it and do it, build it! One of the big insights from data about prototyping contests is that teams that start building immediately end up with better results than teams that analyze and plan before they start building.

Celebrate Failure. …If the prototype runs smoothly, nothing new will be learned. And prototyping is all about learning! So failures are to be expected and innovation leadership even seeks them out, as long as you get feedback on what went wrong.

Quick and dirty. Rapid prototyping is about churning out one prototype after another. This means resisting the tendency to improve and perfect things before testing them….For a new variation to be born, an old one must die.

Of course, to get the absolute best benefits from prototyping your ideas or solutions, you have to go into the process with the right mindset (and tools). Thankfully THNK covers these mindsets in detail, plus a few tools to help you with your prototypes, over on their website.

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The Right Way to Ask for What You Want

Designed by Till Teenck for the Noun Project

Designed by Till Teenck for the Noun Project

According to Creativity For Sale author Jason Surfrapp, “90% of people are afraid to ask for things.” True or not, he’s dead on about the fact that we don’t get what we don’t ask for — including the raise, the sale, or even the date. But simply asking for what we want isn’t enough. In a piece on Inc., Surfrapp suggests that asks be made with creativity, confidence, and effort:

Creativity: When it comes to selling something online, your product or service most likely has competition. Someone else is already asking people to buy, so that alone should give you the validation and confidence to ask. But, you should also think about a unique or creative way you can package your ask so it stands out from the crowd.

Confidence: When it comes to relationships, confidence is key. No one wants to talk to, let alone go on a date with, someone who has zero confidence. But just like asking for things, the more you work to build your confidence and the more practice you put in, the more results you’ll see.

Effort: No one has ever put in an insane amount of effort for something and not gotten some value out of it. The more you ask for things, in the right ways, the better you’ll get at it. And the better you get at asking, the amount of times you hear “yes” will increase.

Here’s your challenge: decide to make an ask (one that you’ve been avoiding or too afraid to bring up) and do it in a creative, confident way that shows effort. Then repeat.

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Kill The Dreaded Status Meeting

Designed by Julien Deveaux from The Noun Project

Designed by Julien Deveaux from The Noun Project

We’ve all been to the notorious status meeting, where in a round-robin fashion everyone says what they’re working on. According to research by Atlassian, you’re highly likely to daydream during this meeting, do other work during this meeting or just miss it entirely.

Author of Read This Before Our Next Meeting, Al Pittampalli, suggests that in an effort to skip the status meeting and get right to work, that we kill the status meeting altogether, and only have meetings that support a decision that has already been made:

If a decision maker needs advisement pre-decision, he should get it from others via one-on-one conversations. Only after a preliminary decision is made can a meeting be convened. A meeting might be necessary for either of two reasons:

Conflict: The relevant stakeholders can debate the decision, propose alternatives, suggest modifications, or have concerns addressed.  The decision is ultimately resolved.

Coordination: If a decision demands complex collaboration from different people, teams or departments, stakeholders can convene to coordinate an action plan.

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Not Every Side Project Needs to Make Money

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Rolling Pin designed by Julien Deveaux from the Noun Project

In an interview with Explore Create Repeat, graphic designer Adam J. Kurtz talks about the importance of having a side project:

I do think it’s important for everyone to do “things” on the side. Regardless of your chosen profession, career, or job, I hope that everyone enjoys other hobbies and activities and hopefully you have the resources to take them as far as you’d like to. If you love baking, bake a whole lot of cakes sometime and Instagram that sh*t. If you’re super knowledgeable about pizza and love bringing friends to your favorite spots (like Scott Wiener, who I met recently) then maybe you start a pizza tour.

For makers, side projects are not about generating extra money or developing new skills, they simply cannot stop creating. For Kurtz, making stuff is his life, his therapy and his hobby. It’s a way to experiment and combine multiple interests without an end in mind. When you work full-time in a creative field, sometimes you need to be reminded about the joys of simply creating. Kurtz reminds us that “everyone can do anything, we just forget.”

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Why Innovation Starts With Enthusiasts

what-if-revised

What’s the secret to good business? “Create more value than you capture,” says Tim O’Reilly, the entrepreneur and deep thinker behind O’Reilly Media.

A key figure in the rise of the open-source and maker movements, O’Reilly knows a thing or two about launching world-changing ideas. That’s why we interviewed him for our new book, Make Your Mark.

Here’s a glimpse of O’Reilly’s take on how creatives can build businesses that really make an impact:

Where do you think great business ideas come from?

Innovation starts with enthusiasts. The reason why it starts with enthusiasts is that they are focused on the right priority, which is the change they want to make in the world, versus say, a business idea that will get funded. Their perspective is: How cool would it be if we could all have our own computers? How cool would it be if I could put up information for free on the Internet and anybody could access it? How cool would it be if I could build an assistive robot for my grandmother?

What should entrepreneurs be thinking about if they really want to make an impact?

Aaron Levie of Box tweeted something great about Uber recently. He said, “Uber is a $3.5 billion lesson in building for how the world should work instead of optimizing for how the world does work.”

Being able to see the world in a fresh way is the essence of being an entrepreneur. You have an idea about the way the world ought to be. You have a theory about why and how you are going to connect the dots.

Read the full interview with O’Reilly—and 20 more insights from creative visionaries—in our new book on building a creative business: Make Your Mark.

Bonus: Use promo code “MAKEURMARK” to get 20% off pre-orders through Nov 17th, 2015.

Get  “Make Your Mark” now –>

Book-Red-1x

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Authentic Ways to Network

Network by XOXO from The Noun Project

Network by XOXO from The Noun Project

So you want to build make some connections in your creative community? Fantastic. But if your first instinct is to attend a networking event and distribute business cards, think again – traditional networking aka “dirty networking” actually makes people feel physically dirty and is an ineffective way of making a name for yourself.

Building social currency is about being honest and authentic, and showing that you value others. In their Social Capital Building Toolkit, Harvard University researchers Thomas H. Sander and Kathleen Lowney, share some high impact and more natural ways to build social capital, including:

Food/Celebrations. ie. host a start-up open house or celebrate your agency’s anniversary.

Joint activity around common interest or hobby. ie. organize a team of friends or colleagues and play agency ball.

Doing a favor for another. ie. help another company move into their new office or volunteer space for a meetup.

Discussion of community issues. ie. talk about poor trash pickup or organize a town-hall about bike lanes.

Undertaking joint goal. ie. create a meetup or collaborate on bringing an event to your city.

Intentional relationship building (“one on ones”). ie. set up coffee dates with people you want to know.

To enjoy all the benefits of social currency, you first have to build it. Then be patient and let your relationships mature organically.

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Collaborate on Information, Not Ideas

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Information designed by Mister Pixel from the Noun Project

In an essay recently published on MIT Technology Review, Isaac Asimov states that meeting with other creatives is important, not for the creation of new ideas, but to share information that leads to new ideas:

No two people exactly duplicate each other’s mental stores of items. One person may know A and not B, another may know B and not A, and either knowing A and B, both may get the idea—though not necessarily at once or even soon. Furthermore, the information may not only be of individual items A and B, but even of combinations such as A-B, which in themselves are not significant… It seems to me then that the purpose of cerebration sessions is not to think up new ideas but to educate the participants in facts and fact-combinations, in theories and vagrant thoughts.

New ideas are often the result of making connections between two or more unrelated items. For this to be possible, you need to have a good background knowledge in a particular field and a wide variety of items available to connect. Asimov suggests meeting colleagues in a relaxed environment to discuss a particular subject and throw around all types of odd connections. To get the best ideas, make sure your participates are “willing to sound foolish and listen to others sound foolish.”

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