My name is Sasha, and I am not a morning person — but I wish I was.
Every new study seems to be on the infinite benefits of waking up early, with endless examples of historical geniuses to prove it. They all seem to get their best work done in the early hours. And while some studies claim that there’s a gene needed to be an early riser, more say that it’s just a matter of resetting your internal clock.
So, for a week starting on Monday, November 4th, using a set of specific rules and lessons learned previously (see our article on “The 1-Step Plan for Super Productivity”), I am going to do what my mother swears is the impossible; I’m going to become a morning person. And if any of this is feeling awfully familiar to you as well, I want you to join me. If you’re game to take part in the experiment, bookmark this page and follow us on Twitter, and use #labrat on your tweets so others will be able to find you. I’ll be updating and tweeting daily, so why not give it a try? We can do this, or cry through it, together.
Note: You’ll have noticed through reading any of the links above, that most suggest waking up a little bit earlier every day until you hit your desired time, and that you need a full month of sticking with it (weekends included!) to properly switch your cycle over. For experiment’s sake, and because I’ve never been one to “ease” into anything, we’re just going for it.
Make sure to check back here starting on Monday for daily updates all week and a final conclusion on Friday! Follow #labrat on Twitter to see how others are keeping up and offer some encouragement, though something more along the lines of a cup of coffee would be very much appreciated.
Monday: Failed miserably. It start by missing my bedtime. I ended up turning off my alarm in my sleep and going back to bed! New plan for tomorrow: switching out phone alarm for a fake-dawn simulator one.
Tuesday: Woke up on time, no snooze button! It was a slow drag through the morning though. I felt like I was operating with only 20% of my brain on (for some reason it took me around 45 minutes to make and eat breakfast). I did get some work done though, and the major thing I noticed was feeling of no pressure. There’s a lot of freedom with that. I wasn’t hurtling through the street to reach my subway stop or grimacing at every slightly-slower moving human — I was one of those people strolling, taking my time to really look at the surrounding shops and people on my walk. The only downside is I just got to work but feel like half the day is already over, with 8.5 more hours to go!
Wednesday: I started this AM using a fake dawn-simulator alarm clock (this one here). It was really wonderful. I woke up naturally, on my own, with 5 minutes left before my alarm was set to go off. I tried to snooze for those last 5, but found myself wide-awake. Unfortunately I had to leave earlier for work today, so I barely got anything done on my side project, but still started the day at work feeling great.
Thursday: Stuck to my “bedtime” Wednesday night. I dragged myself there, muttering about how this was dumb and I wasn’t even tired, and yet ended up falling asleep minutes later. This morning was a bit of an outlier though, because I had to get some blood work done at my doctor’s before work, which meant fasting from midnight until then. Waking up was fine (up at 5:45am), but trying to stay awake with no coffee or food did not go well. To summarize: I fell asleep on the kitchen table. This seems obvious and like common sense, but today’s lesson is that for morning people, breakfast is the most important meal of the day.
Friday: I feel like I’m finally getting into the swing of it. I was in bed by 10pm and read ’til around 10:30pm. Woke up 5 minutes before my alarm went off and, inspired by a #labrat tweet I saw yesterday about staying offline, I didn’t even look at my phone or computer until almost 8am. I sat in front of the kitchen window and enjoyed my breakfast while reading a book. Probably the most relaxing weekday morning I’ve had yet.
Here’s how today went for other lab rats:
Conclusion: Though I only got one work-week of this experiment in, the “extra” time I had was surprising. The separation between that, of work and creative side projects, was refreshing too. I do think the bedtime (and thus the start time) has to be pushed back a little bit for myself, as 10pm can be hard to stick with. I also wish I had been able to do it the gradual way, of moving up fifteen minutes every few days until you hit your desired start time. Regardless, as a previously sworn night owl, there’s been something really inspiring about seeing the sun rise and get brighter as I wake up; a kind of lightness that I carry with me for the rest of the day.
If you’re coming to this #labrat a little late and just reading this now, please still feel free to join! There’s a large amount of other lab rats using the #labrat hashtag on twitter with their updates, which I’m always looking through, and I’ll still be checking the comments section as they come in. You can do it!
When asked in an interview about how he structures his work week, Jack Dorsey (co-founder of Twitter and Square) said: “Sunday is [for] reflections, feedback, strategy and getting ready for the rest of the week.”
Laura Vanderkam, author of “What the Most Successful People Do on the Weekend,” observed that weekends, especially Sundays, are crucial when it comes to getting clear and prepared for the coming week. She’s dubbed the process of recalibrating yourself on the sabbath as “Sort-Your-Life-Out-Sunday.”
[On Sunday,] do something you love Monday to Friday. When the conditions of your job are right, you can start the week excited about it. You like the work for its own sake and hence, it isn’t a cause of anxiety.
But another, perhaps more practical, idea is to schedule something fun for Sunday nights. Get together for a game night with friends. Have people over for dinner. Find an adult soccer league that plays on Sunday nights. Go to religious services. Volunteer with your family somewhere. In nice weather when it stays light late, go for a long bike ride or walk. The key is to figure out something you’d really enjoy doing, then plan it ahead of time.
Think of it as performing a more comprehensive and personal version David Allen’s infamous weekly review. Sort your life out on Sunday, and you’ll hit Monday ready to go!
Due out in less than a month, Make Your Mark is the third installment in the 99U book series—and the first to tackle the subject of leading a creative business.
These days an MFA is as likely to be leading a business as an MBA. More designers, artists, journalists, and creatives of all kinds are stepping up to the plate and anointing themselves entrepreneurs. The thing is: Creatives don’t work like everyone else. We’re restless and innovative and neurotic and full of ideas and energy. And we want to make stuff. But how does that “maker mentality” sync up with leading a business?
That’s what Make Your Mark is all about. We made a business book for creatives by creatives. It collects 21 essays and interviews from leading creative minds at businesses big and small, like Warby Parker, Google X, Facebook, DODOcase, Sugru, Contently, and many more.
How to Enter the Giveaway:
Make Your Mark is not just about how to run any old business. It’s about how to run a creative business with purpose, meaning, and IMPACT. So, for our giveaway, we’re asking you to take the “Maker’s Pledge” to dedicate your business to making something that matters.
Just tweet out the Maker’s Pledge below (make sure to follow us), and we’ll give a free copy of Make Your Mark to the first 50 tweets.
“I, _____, take the Maker’s Pledge to solve real problems and make something that matters. www.99u.com/book #makeyourmark”
Make Your Mark will be available on Nov 18th. Pre-order the book now.
We can’t always do what we want. But for our businesses, we should build, start, and create things that we’re truly passionate about. We tend to be more successful when we’re working on projects that electrify us.
When it comes to growing our businesses, we may want to step back into the shoes of our young selves when we approach our work, suggests John Petersen, CEO of Firehawk Creative. In an article for We Work magazine, he writes:
Kids do what they want to do. If you force them to do something, they put in as little effort as possible to get to a time when they can do what they want.
He also reminds us that:
Kids aren’t trying to come up with some scheme where they never have to work again. They just want to do their thing.
Yes, we need to pay our bills. Yes, there’s always laundry to take care of. And yes, responsibilities only seem to grow as we get older. But building something in hopes that you’ll be Zuckerberg-rich will more than likely leave you anxious and frustrated. Instead, focus on building the best, most authentic business you can.
I don’t believe in briefs; I believe in relationships. The difference between a brief and a relationship is a brief can be anonymous. And I’ve tended over the last fifteen to twenty years to really work with people who give you a really deep sense of where it is they want to go, what it is that they are dreaming about. And that, in turn, has informed us on the projects more than any brief has ever done so.
Initial discussions should provide not only the vision for the project, but the aspirations of the company. Instead of anonymously sending out briefs, make it a collaborative thing: the brief will naturally evolve out of these client conversations. With continued dialogue, you build the trust you need to really question ideas and find innovation. Use the brief as a creative tool to open up dialogue with your clients, negotiate easier, and get to the heart of the problem.
Do notifications impact your workflow?
Co-founder and CEO of Buffer, Joel Gascoigne, undertook an experiment in which he disabled all notifications on his phone. Not only did he regain his focus, he was also able to convert his workflow from reactionary to proactive:
It is now completely up to me when I choose to check my email, Twitter, Facebook, etc. I have no excuse that a notification came in. If I check it too frequently and find myself procrastinating, it is only my fault: I went out of my way to go and look.
Focus isn’t a magic ability. It’s simply a function of limiting the number of options you give yourself for procrastinating. 99U challenges you to turn off all notifications for a week, and let us know how it goes below.
It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:
Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.
The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.
Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.