It turns out that jotting down your thoughts—before they change—makes your feelings of progress stick.

Why Keep A Diary?

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Progress is the single most important motivating factor when it comes to work. That might seem obvious. But what’s not obvious is that we don’t always see our progress. In fact, we’re prone to lose track of it, if we don’t regularly document what’s happening in our lives.

Harvard professor Teresa Amabile has been researching what motivates creatives, and what keeps them going, for years. And it turns out the simple answer is: Keeping a diary.

Here’s what Amabile has to say about the power of diaries in an essay penned with Steven Kramer and Ela Ben-Ur for our new 99U book, Maximize Your Potential:

Creative people frequently work solo, without the benefit of colleagues who could help capture or develop their ideas. But even teams and organizations rarely offer creatives the necessary time, understanding, and patience to nurture their creative seedlings. A diary can help fill the void. It can serve as a sounding board and an alter-ego companion—one who will never forget what you say. What might otherwise have been isolated or passing thoughts become permanent and potentially powerful ideas.

This sounding board can serve a number of functions, the simplest of which is planning. Many entries in “The Daybooks” of Edward Weston reveal him focusing on future actions to capitalize on emerging
 opportunities:

“The excerpts from my daybook and photographs will
 be published in the August issue of Creative Art… It
 seems my fortunes are to change for something better. 
Now I must spend all my spare time in cutting and
 correcting my manuscript.”
 —Edward Weston, May 23, 1928

Of course, Weston could have used a simple calendar or to-do list to plan next steps. But notice his remark that his luck seems to be changing. What a calendar cannot do, and a journal can, is help you reflect on the big picture of your life and your creative work—where it is, what it means, and what direction you want it to take.

Diaries can be particularly helpful tools for accurately capturing positive events. In his book, “Thinking, Fast and Slow,” the psychologist Daniel Kahneman distinguishes between experience and memory, noting that human memory of an experience can easily be altered. Kahneman describes a man who was enjoying a concert immensely until the very end, when there was an obnoxious sound in the concert hall. The man said that the noise ruined the entire concert for him. But it didn’t really, of course; he had enjoyed the concert up until that moment. What it did ruin was his memory of the concert.

By keeping a daily diary, you will reduce the chance that some later event will transform your memory of the day’s experiences. So when you feel you have accomplished something, write it down soon, before a client or critic has the opportunity to say something that diminishes that sense of progress.

You can find the complete essay, as well as contributions from Joshua Foer, Jonathan Fields, and Tony Schwartz and more, in Maximize Your Potential, the latest addition to our 99U book series.

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Keep a No List to Show Time Saved

Rejected designed by Yazmin Alanis from the Noun Project

Rejected designed by Yazmin Alanis from the Noun Project

When you say “no” to something, you’re choosing how to spend your time. Over at her blog, Bobulate, NPR creative director Liz Danzico describes what would happen if we focused on keeping a No List, and the surprising benefits of doing so:

When I say no (e.g., conference talk invites, ‘pick my brain’ invitations, jury solicitations), I immediately add my regret to the No List. I nurture this growing list of no-things, adding category data like dates events would have happened, themes, and date turned down.

Too much yes, I quickly found, is unsustainable and unhealthy. What could I make from no? So I started a list. Instances of saying no… Suddenly, I’m making list of cities not seen, airplanes not embarked, and time saved, rather than time taken away. Several months later, I have a made a substantial something. It’s how I’ve marked time.

To keep a No List means simply writing down any time you say “no” to something. By tracking everything you decline, you are not only saving time by focusing your efforts on the most important things, you’re also refocusing your attention onto the things you’re truly passionate about.

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Open Thread: Do You Involve Customers In Your Creative Process?

Collaborative-Learning designed by Duke Innovation Co-Lab for the Noun Project

Collaborative-Learning designed by Duke Innovation Co-Lab for the Noun Project

That’s right. Clients don’t have to just be on the receiving end of our work. Patrick Hanlon at Inc. explores the ways that clients can become collaborators. He writes:

Today, consumers aren’t just your buyers, they can also be your collaborators. They can help you design, build, promote, and sometimes even distribute your products or services.

He pulls an example from the business world about working with customers at the onset:

First, collaborating with customers during the product innovation and design phase helps marketers understand real need states.  P&G, GE, Yum! brands, and others bring consumers into early stages of design and development.

Hanlon stopped short of really answering the question, so let’s discuss it ourselves. How can we collaborate with our clients to enhance our work and processes? How can we use them to gather invaluable feedback to make sure what we’re doing – whether it is building a product, developing a new service or executing new promotional ideas – is actually effective? How can we then turn clients into fierce ambassadors invested in our work, of which they feel ownership in?

Let us know in the comments what your experience is with customers as collaborators.

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When Is Something “Good Enough” to Ship?

Envelope by Ana María Lora Macias from The Noun Project

Envelope by Ana María Lora Macias from The Noun Project

No one really cares that you’re an overachiever. As creative professionals, we’re seldom satisfied with our output because it’s seldom perfect. But more often than not, good enough is perfect. Head of Creative & Design at HubSpot, Keith Frankel, shared a simple guide to recognizing when a deliverable can be considered “good enough.”

  1. It successfully solves the problem, addresses the need, or conveys the message intended.
  2. It is clearly and distinctly on brand.
  3. The quality of work is consistent with or above the level of previous work.
  4. It has been thoroughly yet objectively scrutinized by other qualified individuals.
  5. The final decision of preference had been left in the hands of the creator.

According to Ayelet Gneezy, Associate Professor at the University of California in San Diego’s Rady School of Management, “You really, really want to keep a promise, and anything beyond that is marginal, if anything…Don’t kill yourself trying to over deliver.”

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James Victore’s Tricks and Treats for Getting Motivated

If you’re struggling to feel motivated, using tricks or treats may be all you need to get the momentum going again. Illustrator James Victore swears by the unique approach to getting unstuck:

The first step of getting motivated: identify the type of motivation problem you’re having. Are you not motivated by the work itself (such as it doesn’t excite you) or are you lacking internal motivation (like a lack of energy because you didn’t sleep well last night)?

Once you know the type of motivation problem you’re having, you can motivate yourself with tricks like forcing yourself to work for one hour by using a stop watch, or promising a co-worker or peer that you’ll get something done in the next 30 minutes. Anything that can “trick” you into getting started on the work.

Alternatively, the treats approach is just that — a literal treat. If you make progress on (or finish) the work, reward yourself with something you’ve been wanting for a long time.

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Maximize Your Post-Conference Experience

Brainbox  designed by Simon Child for the Noun Project

Brainbox designed by Simon Child for the Noun Project

We’ve all been there. Attended an exhilarating conference, met fascinating people and left charged… Only to get back home, feeling overwhelmed, pulled quickly back into our day-to-day, to the point that we don’t follow-up or follow-through to maximize our conference experience.

On Linkedin Pulse, Nedko Nedkov offers strategies for acting on the learning that takes place at conferences. He suggests:

Before you leave the conference there’s two things you need to do. One, is schedule a 30 minutes meeting with your team for the very first day when you arrive back in the office. The second is schedule a one hour slot for yourself either on the very first day or the very next day when you get back.

During the team meeting, Nedkov suggests a conference debrief of what was learned and what’s to come, including any assignments. During your personal one-on-one, he suggests that you go through any conference notes and start identifying to-dos and what’s next.

The intentionality of sharing and considering what you learned and turning that knowledge into action can possibly make the difference between harnessing that electric energy that we feel after an awesome conference and feeling guilty that we did nothing.

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Avoid Failure with a Premortem

devils

Positive Feedback by Antonieta Gomez from The Noun Project

Projects fail all the time. Rather than wait for an ugly postmortem that often follows, why not try to help avert real failures before they happen by playing devil’s advocate.

In an interview with The McKinsey Quarterly, psychologist Gary Klein advocates for the use of what he calls a “premortem” in the planning phase, a concept he first introduced on HBR:

Before a project starts, we should say, “We’re looking in a crystal ball, and this project has failed; it’s a fiasco. Now, everybody, take two minutes and write down all the reasons why you think the project failed.”

By making it safe for resistors to voice their concerns during the planning phase, you can improve your project’s chance for success.

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Relevant: 5 Evidence-Based Ways to Optimize Your Teamwork

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