Getting into the groove of writing is crucial to creating great work. Unfortunately, the stream of words can be easily interrupted by a tip-of-the-tongue moment, the need to clarify a detail, or the impulse to conduct some further research. This shifts us out of the writing mode, which was so difficult to switch on, and could potentially lead to a vortex of procrastination.
Instead of doing that, use a placeholder and mark where you needed to conduct research or find a specific word. Then, move past it, and continue writing as if that previous thought was complete. Journalist and science fiction author Cory Doctorow shares his specific technique in a 2009 interview with Locus Mag:
Researching isn’t writing and vice-versa. When you come to a factual matter that you could google in a matter of seconds, don’t. Don’t give in and look up the length of the Brooklyn Bridge, the population of Rhode Island, or the distance to the Sun. That way lies distraction — an endless click-trance that will turn your 20 minutes of composing into a half-day’s idyll through the web. Instead, do what journalists do: type “TK” where your fact should go, as in “The Brooklyn bridge, all TK feet of it, sailed into the air like a kite.” “TK” appears in very few English words (the one I get tripped up on is “Atkins”) so a quick search through your document for “TK” will tell you whether you have any fact-checking to do afterwards. And your editor and copyeditor will recognize it if you miss it and bring it to your attention.
Bestselling authors Tim Ferriss and Neil Strauss both advocate this tactic in their conversation.
Due out in less than a month, Make Your Mark is the third installment in the 99U book series—and the first to tackle the subject of leading a creative business.
These days an MFA is as likely to be leading a business as an MBA. More designers, artists, journalists, and creatives of all kinds are stepping up to the plate and anointing themselves entrepreneurs. The thing is: Creatives don’t work like everyone else. We’re restless and innovative and neurotic and full of ideas and energy. And we want to make stuff. But how does that “maker mentality” sync up with leading a business?
That’s what Make Your Mark is all about. We made a business book for creatives by creatives. It collects 21 essays and interviews from leading creative minds at businesses big and small, like Warby Parker, Google X, Facebook, DODOcase, Sugru, Contently, and many more.
How to Enter the Giveaway:
Make Your Mark is not just about how to run any old business. It’s about how to run a creative business with purpose, meaning, and IMPACT. So, for our giveaway, we’re asking you to take the “Maker’s Pledge” to dedicate your business to making something that matters.
Just tweet out the Maker’s Pledge below, and we’ll give a free copy of Make Your Mark to the first 50 tweets.
“I, _____, take the Maker’s Pledge to solve real problems and make something that matters. www.99u.com/book #makeyourmark”
Make Your Mark will be available on Nov 18th. Pre-order the book now.
We can’t always do what we want. But for our businesses, we should build, start, and create things that we’re truly passionate about. We tend to be more successful when we’re working on projects that electrify us.
When it comes to growing our businesses, we may want to step back into the shoes of our young selves when we approach our work, suggests John Petersen, CEO of Firehawk Creative. In an article for We Work magazine, he writes:
Kids do what they want to do. If you force them to do something, they put in as little effort as possible to get to a time when they can do what they want.
He also reminds us that:
Kids aren’t trying to come up with some scheme where they never have to work again. They just want to do their thing.
Yes, we need to pay our bills. Yes, there’s always laundry to take care of. And yes, responsibilities only seem to grow as we get older. But building something in hopes that you’ll be Zuckerberg-rich will more than likely leave you anxious and frustrated. Instead, focus on building the best, most authentic business you can.
I don’t believe in briefs; I believe in relationships. The difference between a brief and a relationship is a brief can be anonymous. And I’ve tended over the last fifteen to twenty years to really work with people who give you a really deep sense of where it is they want to go, what it is that they are dreaming about. And that, in turn, has informed us on the projects more than any brief has ever done so.
Initial discussions should provide not only the vision for the project, but the aspirations of the company. Instead of anonymously sending out briefs, make it a collaborative thing: the brief will naturally evolve out of these client conversations. With continued dialogue, you build the trust you need to really question ideas and find innovation. Use the brief as a creative tool to open up dialogue with your clients, negotiate easier, and get to the heart of the problem.
Do notifications impact your workflow?
Co-founder and CEO of Buffer, Joel Gascoigne, undertook an experiment in which he disabled all notifications on his phone. Not only did he regain his focus, he was also able to convert his workflow from reactionary to proactive:
It is now completely up to me when I choose to check my email, Twitter, Facebook, etc. I have no excuse that a notification came in. If I check it too frequently and find myself procrastinating, it is only my fault: I went out of my way to go and look.
Focus isn’t a magic ability. It’s simply a function of limiting the number of options you give yourself for procrastinating. 99U challenges you to turn off all notifications for a week, and let us know how it goes below.
It’s important to be aware of inspiration that simply influences us versus inspiration that turns us into a copycat. Knowing the difference can help turn us into the type of creative worker we strive to be. As Evernote designer Joshua Taylor explains in this interview over at the InVision blog:
Researching and seeing what others are doing is important. I try not to do that too much though because I think there’s a subconscious tendency to copy as soon as you start looking at everyone else’s stuff. My advice is that if you are going to look at others’ work, look at a ton of them so that there’s enough influences and you can’t distinguish between them. Constantly looking at other people’s work has a huge impact on who you are…We are all products of our environments, so surround yourself with great things.
The right inspiration, at the right time (and in the right amount), can be just what we need to improve our own ideas and creative work. It’s when we catch ourselves looking for inspiration as a way to solve the task at hand or complete the work we’re doing that we know we’ve stumbled into possible copycat territory.
Instead, we must strive to constantly surround ourselves with a lot of varied and high caliber work.
Your business idea (be it for a design studio, an app, or consulting practice) has yet to become a success and you can’t figure out why. In an interview over at Entrepreneur with Scott D. Anthony, author of The First Mile: A Launch Manual for Getting Great Ideas Into the Market, the strategy and innovation consultant discusses the most common reasons why your business idea is stagnant:
One extreme is something called “paralysis by analysis,” where the business exists only in someone’s head. They’re trying to make the business plan perfect and remove all risk before taking the first step. The other extreme is “doing without thinking,” where you put something out into the market to see what happens. You can waste a lot of time and money learning things the world has already discovered.
Do either of these two scenarios look familiar? If so, it may be time to take some focused action to get your business off the ground. The real answer lies in between the two extremes: the best action is usually securing your first customer and then building upon that success.