Writing well requires learning from the best. That’s why reading is such a crucial pillar to solid writing.

In a conversation with AppSumo founder Noah Kagan, bestselling author and angel investor Tim Ferriss reveals one of his techniques for writing more effective and compelling copy:

I keep a swipe file. It’s an old term for copy editors, they would find an ad that convinced them to buy something and they would take it, analyze it, and figure out why it got them to buy.

He later goes on to explain another variant of the swipe file: he would purposely call the number given during compelling infomercials just to experience their sales process. 

  • rachel

    Ferriss misspoke… He meant copy writers, not copy editors. (Yes, I’m a copy editor.)

  • http://www.sccpg.com/ Louis Vuitton Outlet Online

    Louis Vuitton Outlet Online…

    Is this still good news for the JT-Ozouf fiber optic investment in Jersey? My house in the UK was linked up to broadband 20 years ago….

  • http://bottes-moto-femme.shastadatadirector.com bottes moto femme pas cher

    bottes moto femme pas cher…

    This is truly exciting, You are a very expert blogger. I have joined your rss feed and look ahead to looking for far more of your fantastic publish. Also, I have shared your world wide web site in my social networks!…

  • http://iagrgmeet.org/ replica louis vuitton outlet

    replica louis vuitton outlet…

    Cannot believe the naive comments. You go and visit these places and you will see exactly what having this sort of communication means to the community. Alerts for all sorts of disasters…

  • http://bottes-spiral-9255.trypowerplaystats.com bottes spiral femme

    bottes spiral femme…

    You are so amazing! I really do not think I have study anything like this ahead of. So very good to locate any person with some unique feelings on this subject. Many thanks for starting this up….

  • http://point-de-vente-ugg-paris.northcoastparks.com point de vente ugg paris

    point de vente ugg paris…

    Very informative article post.Really thank you! Will read on……

blog comments powered by Disqus