Legendary music producer Rick Rubin has worked with everyone from Johnny Cash to Kayne West and has been the force behind many #1 albums. In a must-read interview, The Daily Beast dives deep on Rubin’s creative process. One choice excerpt flies in the face of our modern “ship it and iterate” culture:

Usually young people are in a rush. Why did you feel like you could take so much time?

From the beginning, all I’ve ever cared about is things being great. I never cared about when they were done. Because I also feel like I want the music to last forever. And once you release it, you can’t go back and fix it, so you really have to get it right. And that takes time.

Read the entire interview here.

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