Legendary music producer Rick Rubin has worked with everyone from Johnny Cash to Kayne West and has been the force behind many #1 albums. In a must-read interview, The Daily Beast dives deep on Rubin’s creative process. One choice excerpt flies in the face of our modern “ship it and iterate” culture:
Usually young people are in a rush. Why did you feel like you could take so much time?
From the beginning, all I’ve ever cared about is things being great. I never cared about when they were done. Because I also feel like I want the music to last forever. And once you release it, you can’t go back and fix it, so you really have to get it right. And that takes time.