Creativity is not reliant on a brilliant flash of insight, a “Eureka!” moment where it seems the only sensible thing to do is run down the street naked. You can approach creativity systematically and one method is Roger von Oech’s “4 Roles of Creativity.”
- The Explorer’s job is to collect the raw material for creativity. He is constantly asking questions, talking to different people, and processing as many inputs as possible.
- The Artist takes the raw material from the Explorer and combines it in new and interesting ways. He’s playful and imaginative with no concerns about judging the quality of what he’s creating.
- The Judge takes the Artist’s ideas and determines if they’re practical. He thinks critically and realistically about what can actually be done.
- Finally, the Warrior takes an idea the Judge has determined worthy and tenaciously follows it to completion. The Warrior’s job is to overcome resistance, be courageous, and ship the idea.