Ten years ago, web development firm 37 Signals was a startup. It was nimble and its employees didn’t know what they were getting themselves into. Now, the firm has grown and has long-established products to improve upon. But co-founder Jason Fried writes about how his company grew complacent and lost its “quick and dirty” muscle as it matured. But recently, thanks to some outside constraints, Fried says that he was forced to validate an idea in only three days. The result was an awakening to his company’s roots.
We cobbled something together. It was crude and inelegant and something we never would release to the public. But it was good enough for us to determine that our idea was worth exploring. After using the quick-and-dirty demo internally for a couple of weeks, I think we are onto something big. So now it’s time to dig in and do it right.
While quality and detail are important, there is a balance. Sometimes it pays to just ship the damn thing and adjust accordingly.
Previously: Seth Godin: The Truth About Shipping