Hubspot’s Joshua Porter and his team paid a visit to Google Ventures for some design work and were inspired to change their approach to meetings:
“Always be capturing” is about the habit of continuously recording the value from your conversation. For example: If you’re talking about a new concept, you should be sketching it as you talk so your team has a shared understanding and an artifact of the conversation.
His post has a handful of rules for making sure you get maximum value out of your meetings, including my favorite: “If you can’t capture it, stop talking.” Porter says that capturing all conversations has some added benefits:
By the end of the sprint we generated an enormous collection of shared artifacts that we could all access, and that we had all seen before. Reviewing that collection afterward shows us how much work we actually did — and it’s an invaluable foundation for future design work that the sprint kick-started.