Hubspot’s Joshua Porter and his team paid a visit to Google Ventures for some design work and were inspired to change their approach to meetings:

“Always be capturing” is about the habit of continuously recording the value from your conversation. For example: If you’re talking about a new concept, you should be sketching it as you talk so your team has a shared understanding and an artifact of the conversation.

His post has a handful of rules for making sure you get maximum value out of your meetings, including my favorite: “If you can’t capture it, stop talking.” Porter says that capturing all conversations has some added benefits:

By the end of the sprint we generated an enormous collection of shared artifacts that we could all access, and that we had all seen before. Reviewing that collection afterward shows us how much work we actually did — and it’s an invaluable foundation for future design work that the sprint kick-started.

  • Keane

    Where does editing come in though? I’m in meetings half to 3/4 of my day some times. I’d hurl if a “capture everything” email was sent out after every meeting that just featured a dump or manuscript of the meeting. If we “swirled” for an hour, I wouldn’t want a recording of it – I’d want the key takeaway or the next step or the todo.

  • Tricia Harris

    I agree with Keane – if you are capturing absolutely everything, you will lose most people to “TL;DR” syndrome.

    What needs to happen is exactly what was said above, “recording the value from your conversation.”

    The value would be highlights – important breakthroughs, decisions, next steps, etc. I recently wrote a post elaborates on this a little more:

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