In the seminal writing guide The Elements of Style, William Strunk and E.B. White famously advised us to “Omit Needless Words.” What’s true for writers is also applicable for other aspects of creativity as well, especially design.
The Industry’s Jered Erondu reveals how the writing process has improved his design work:
In writing, it’s the ability to impart an idea in a short amount of words. Seth Godin’s blog is a perfect example. Everyday, he delivers a rich piece of advice in what most blogs will consider a mere paragraph.
In design, brevity is finding the best way to perform an action in the fewest steps without losing efficiency or the message. And it requires building a visual hierarchy–understanding what the most important actions are for your product.
What’s most important now? Show that on top. What will be used infrequently? Show that later. How many steps are needed to access them–are they all necessary? Could removing this or adding that drop the action time by one step or second? These are the questions I ask myself when designing. I make my first design pass, then revisit later to “shorten.”
On LinkedIn, entrepreneur Joris Toonders shares why taking 15 minutes a day to ask yourself these four questions — two first thing in the morning and two just before bed at night — is exactly what we need to improve ourselves. Here are the first two:
1. What are my goals today?
Most people have goals in the long term, but don’t translate them to the short term. If you want to grow your business by 20 percent in the coming year, what are you doing today to reach that long term goal? Are you really doing the right things today to reach those goals?
2. What are my challenges today?
Successful people set themselves challenges every day. It’s a way of living. You have to challenge yourself every day, to get the most out of you and become better, faster and smarter…
Try it yourself by setting an alert on your phone or computer to remember to answer the two questions in the morning and the two at night. You’ll undoubtedly find yourself thinking a lot more diligently about how you spend your time (and feeling better about the work you do) as a result.
Read all of the thinking behind Toonders insight (and get all four daily questions you need to ask) right here.
What’s the best way to set goals? Google Ventures Partner Rick Klau says the best goals center aroundh Objectives and Key Results (or OKRs). Over on the Google Ventures blog, Klau explains the pillars for exactly how to set worthwhile goals using OKRs:
• Objectives are ambitious, and should feel somewhat uncomfortable
• Key Results are measurable; they should be easy to grade with a number (at Google we use a 0 – 1.0 scale to grade each key result at the end of a quarter)
• OKRs are public; everyone in the company should be able to see what everyone else is working on (and how they did in the past)
• The “sweet spot” for an OKR grade is .6 – .7; if someone consistently gets 1.0, their OKRs aren’t ambitious enough.
Watch Klau’s presentation in the video below to see how Google came to use OKRs and why they’ve proven to be more powerful than simply setting an average, to-get-done goal. Or read Klau’s story of how he first learned about OKRs on Google Ventures.
When faced with a daunting problem or large task, our instinct is to burry our heads until the job is done. On LinkedIn, Dr. Marla Gottschalk explains why that’s not always the best way of tackling problems. In-fact, she explains that we should occasionally walk away from the work:
You may not perceive fatigue, yet your mind may actually be exhausted. Rest of some form is required. In these moments, the brain may find the energy required to engage… Even at rest, our brains continue the quest to connect the dots.
Integrating periods of rest while you work on key problems is critical. You may find that a walk or meditation works for you….You might listen to your favorite pieces of music, read your favorite cartoons, game — but offer your brain the “down time” it needs. Whatever the activity you ultimately choose, the process is of no less importance. If you find yourself stressed and tired while working on a problem, take a moment to relax.
The brain is a fickle machine, but it’s fortunately one that continues to work on problems even while our consciousness is elsewhere. Stepping back to take a break might feel like moving backwards, but it’s often what your brain needs to actually move forward.
Dr. Gottschalk ends with a powerful reminder: “Above all, remember that the brain cannot be bullied into becoming effective.”
Read the full article on LinkedIn here.
Between everything that nags at us during the day, it’s hard to stay focused on what matters most. Our lack of focus costs us time and lowers the quality of our work. Fortunately, Andrea Ayres-Deets of Ooomf has found a few ways to beat focus drought. She writes:
Do focus intensive tasks around your brain’s schedule
Your peak distraction times occur between 12 p.m.- 4 p.m. and you will find that you become sleepy at 2 p.m. Your brain’s energy reserves and alertness begin to slip during these times. You can work around this though.
Your brain handles tough cognitive loads best in the late morning hours (after 10 a.m.). At this point in the day your brain is fully awake, it’s (hopefully) fed, and humming along quite nicely.
In the afternoon try switching up tasks and going for a walk to snap your brain back into an alert and active state.
Yes, this sounds weird, but research shows that chewing gum increases the oxygen flow to the parts of your brain responsible for attention. It also improves your long term memory and injects a bit of insulin into your blood which may help give your brain that added energy boost.
Being able to find your ideal focus will allow you to not only get more done in a shorter amount of time, it can help you to produce better work too. Less distractions means your able to put all of your cognitive power into what you’re working on now.
Do yourself a favor and grab a pack of chewing gum then head over to Medium to read Ayres-Deets’ tips for getting your focus back.
As we do every Friday, we’ve collected our most-shared Twitter links for your weekend reading pleasure.
From around the web:
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Creatives often struggle with how to raise their hourly rates assertively and politely. How do you go from $50/hour to $60/hour? Ramit Sethi explains his three-step formula for gradually increasing his hourly rate on his blog I Will Teach You To Be Rich:
But how exactly might we communicate this to the client? Using the example of a tutor negotiating with their student’s mother, Sethi gives us the specific vocabulary to ask for more:
Just wanted to give you a quick update on how things are going.
This year I’m going to be making a few changes. First, I’m going to be adding a complimentary review session, once a month, where Betty can come in along with a few other students and we can focus on specific tactical questions that they have about their math homework and the upcoming preparatory test that they need to work on.
Second, I also want to let you know that I’m going to be increasing my rates from $50 – $60/hour. If this is an issue, let me know – I’m happy to recommend other people at a lower price. But I believe that with the progress Betty and I have already made – plus the work that we’ve put in and the complimentary review sessions – that this continues to be a great value.
So I’m looking forward to hearing from you, and I hope things are going really well.
Sethi stresses that it’s the consultant’s job to make their client successful. Therefore serving your client should be the focus of your negotiation, not the extraction of as much money as possible.
Watch a quick video reiterating these points below.