Yves Béhar : Why Designers Should Be In Love With The Process

About this presentation

Fuseproject founder Yves Béhar, the creator of the Jawbone headset and the $100 laptop, shares the seven principles that define his unique approach to the design process. His vision is one of “holistic making” in which the designer is involved from beginning to end — from defining the business model to designing the product to manufacturing to marketing. By “being there all the way,” Béhar believes that designers can create great products and accelerate the adoption of new ideas.

About Yves Béhar

Yves Béhar is the founder of fuseproject, a San Francisco-based design agency contributing to areas that include technology, furniture, sports, lifestyle, and fashion. Béhar brings a humanistic approach to his work with the goal of creating projects that are deeply in-tune with the needs of a sustainable future, connected with human emotions and which enable self-expression.Examples of fuseproject’s diverse projects include the world’s first $100 “XO” laptop for Nicholas Negroponte’s One Laptop Per Child (OLPC) organization, which aims to bring education and technology to the world’s poorest children. Other recent projects include a partnership with “Jawbone”, a leading edge mobile phone headset company; “LeCube”, a set top box for France’s premier digital TV brand Canal +; a recycling project for Coca Cola; a new identity and strategy for iGoogle’s home page; “MINI-Motion”, a new brand for BMW’s MINI Cooper; the LEAF light and other furniture projects for Herman Miller, and the NYC Condom for the department of Health of the City of NY.Béhar’s innovative designs have garnered more than 150 awards and his work is in the permanent collections of museums including the Musée Nationale d’Art Moderne/Centre Pompidou, the MOMA, the Munich Museum of Applied Arts and the Chicago Art Institute. In 2009, he was the one of two industrial designers invited to speak at Davos. Béhar was born in Switzerland and studied industrial design in Europe and the U.S.



More insights on: Innovation, Iteration, Leadership
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  • DK

    Thanks for bringing us this great speaker – some fab takeaways here which bleed over into other disciplines (not just design).

    One suggestion for future talks is editing in more the second video feed from the presentation to allow us watching (through the video) to see some of the important outcomes of the design process :-)

    Thanks again guys and keep them coming

  • dissertations

    NICe really love this man!

  • Bob

    stop saying um

  • leozakour

    Really nice talk.

    Would love to see better the presentation screen

  • jeffbeaulieu

    Great talk and really innovative ideas! …but why does he look so bored? lol

  • video production san francisco

    @ x — it’s just his style. Different ways of presenting. video production san francisco

  • Kevin7206

    $400 is not considered cheap

  • sex dating

    Yeah, nice talk, thanks for posting this video!

  • Serrato76_

    as Spanish-speaking people can purchase and enter the conference and others in our language serrato76_@hotmail.com

  • Franke Sinks

    How I would love the Client that affords you time to undertake proper R&D time! What a fantastic presentation, serving to highlight the creative process at its most involving. Yves success is truly deserved. And I love the term “eco-deconstructionism”

  • Amir Taj

    thanks for sharing very informative and inspirational  thank you Yves

  • Kendra Pelofske

    I learned so many important things from watching this video. I had never heard of any of these things but they are awesome. I think the glasses for kids was AMAZING! How they made them and with the materials they use. Also the fact that kids can get these for $10. Also the new bag for PUMA was awesome. The fact that they used 65% less plastic to even make them. Also they are so “cool” that people will reuse them for many types of things. This video makes me want to use different types of products when creating my designs. I want to use as much recycled materials as I can not just because its good for the environment but it looks cool too! I also would like to look at more of his stuff. 

  • Ian Mcarthur

     What’s holistic about the BMW Mini or furniture for Herman Miller? Zip.

  • smartideas4life

    nice article really impressive..

    great learning experience


  • Ngoc Hai

    Very Inspiring. (I wish have a transcript for someone don’t use English as native language :D )

  • Lenticular Printing

    Nice and very informative.

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