From the live experience at the Times Center to behind-the-scenes nuggets of insight, our partners at Cool Hunting condense the 2010 99U conference into a 3-minute primer on putting ideas into action. If we’ve said it once, we’ve said it 999 times: It’s not about ideas. It’s about making ideas happen.
We all have projects we’ve been meaning to complete – the start of a novel in a desk drawer, a new business idea we haven’t done anything about. When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely. As Thomas Edison famously said, “Genius is 1% inspiration, and 99% perspiration.” The goal of the 99U Conference is to shift the focus from idea generation to idea execution – providing road-tested insights on how to make your ideas happen. We don’t want to give you more ideas, we want to empower you to make good on the ones you’ve got.