Threadless: The Do-First Work Ethic

About this presentation

Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their “Do-First Work Ethic” encompasses virtues like: staying scrappy, being 100% reactive to your community, embracing a DIY approach, learning from failure, and always (always) taking the first step.About Jeffrey Kalmikoff I’m your average 29-year-old tattooed metal-head with an eye for design and nose for tomfoolery. The focus of my work as partner and chief creative officer for skinnyCorp is design and strategy for their numerous community-based web projects. These projects range in scale from Threadless, a multimillion dollar t-shirt business and ongoing open-call for t-shirt design submissions which sells more than 100,000 tees per month and has over 900,000 registered users, to YayHooray, an invite-only, just-for-fun design and technology community site with only a few thousand members.

About Jake Nickell

Jake Nickell is a young, entrepreneurial mad man that programs community websites non-stop. He is the founder and CSO of skinnyCorp and Threadless.com, along with countless other side projects. Jake dreamed up the Threadless concept in 2000 after winning a t-shirt design contest on a short-lived online design forum. The idea of sharing designs and opening them up for fellow artists’ critiques appealed to him; he thought Threadless would be a way to give back to the community by creating actual goods out of the submitted designs.


www.threadless.com www.skinnycorp.com

load comments

    I love this company. Inspiration!
    Check this http://select.threadless.com/c
    My hometown Providence :)

  • N Sheriff

    haha, i’ve got both tees they are wearing!!

  • Mike

    Wow! They grew by each peeling off parts of their responsibilities to new staff members. This stuff’s revolutionary! Hat’s off to these guys for building a business but get off the lecture circuit.

  • Dave

    I was super bored during this and that rarely happens on this website. Its interesting how their company developed but neither one had good sense of how to package and convey the lessons they learned.

  • LadyUmbrella

    Very interesting to hear first hand how the company evolved but still retained the core ethics – something to aspire to…

  • David Matias

    These people say “kind of”, “you know”, and “like” too much.

  • Martin Cronje


  • Doug

    This is a comedy bit with Eugene Levy and David Spade…

  • guest

    What kind of speakers are these? The worst advices I’ve heard…

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