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Risk-Taking

Seth Godin: Quieting the Lizard Brain


About this presentation

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.

About Seth Godin

Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

Links

www.sethgodin.com sethgodin.typepad.com

  • Benji

    Is this form the 99 conference?

  • nish

    Very true and a Big thanks, I got this in the very right time

  • Studio Zazou

    super-lizard-brain-speech!

  • Shawn Hazen

    Wow, A great, succinct, and convincing synthesis of a lot of great thinking. I hope I can keep the idea of “thrashing early” in mind. That will change everything!

  • Aaron Fooshee

    Godin sure has a way of making things seem simple and visualizing an idea.

  • Adam

    Great !

  • Paramendra Bhagat

    Seth Godin, one of my very favorite bloggers. The guy is a thinker. He challenges.

  • Waqas Ali

    He is awesome, as always. Inspiring me to follow myself.

  • Success Is

    A buddy of mine turned me onto Seth Godin… A marketing genius.

  • Mike Ndegwa

    I follow Seth’s blog. sometimes he writes long posts, other times just two sentences for a post. His thoughts are pure gold. nothing in between. Awesome!

  • esayas

    How to shut up and work like an animal OR change the world

  • Alex Santiago

    What if you get stuck in the first two breaths for so long that shipping never happens?

    @SoSaic

  • Excel & Access Solutions

    nice presentation, he is marketing genius

  • Songwriterpiano

    i like that when i want to click on the I like it symbol, your site lets me. I don’t want to jump through hoops, tell you that my 1st dog was “Max” or tell you where I went to school. I want to click that little “up” thumb. thanks.

  • The learn Arabic guy

    Haha, brilliantly said! I think changing the world always requires you to work like an animal at some point

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    This man is really genius! He lells about really interesting things! I like this video very much! Thank you!

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  • Berniejmitchell

    The Syringe example here is a perfect way to display how easy we give up when we are almost there with a project. 

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  • Nancy

    My lizard brain is afraid we will spend all our time in contemplating the possibilities in the beginning and have nothing tangible to ship.

  • Tkf Web

    These are great videos, and it’s really important to have high quality san francisco video production in the Bay Area . Keep up the good work.

  • Franke Sinks

    Seth has a highly engaging presentation style. Always full of passion and insight. Reptilian Brian is great but for me, Meatball Sunday was enlightening. Great work Behance, you have created a “Creative Ted” =))) And for that We salute you. 

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