99U and Behance cofounder Scott Belsky believes the earliest days of a product are its most critical. In this talk, Belsky outlines the key qualities that lead to a product’s early adoption and longterm success.
Scott Belsky is an entrepreneur, author, and investor. Belsky is the co-founder of Behance, the leading online platform for the creative industry to showcase and discover creative world, and served as CEO until Adobe acquired Behance in 2012. After the acquisition, Belsky served as Adobe’s Vice President of Products, rebooting Adobe’s mobile product and marketplace strategies and leading Behance until 2016.
Belsky actively advises and invests in businesses that cross the intersection of technology and design, and help empower people. He is a Venture Partner with Benchmark, and is an early advisor and investor in Pinterest, Uber, sweetgreen, and Periscope as well as several others in the early stages. He is also co-founder and Chairman of a new marketplace product under development.
Through his work as a founder and investor, Belsky has become an advocate for technology and community initiatives that empower creative people and help businesses leverage the creative potential of their people. He is the author of Making Ideas Happen, and helped found 99U, a publication and annual conference devoted to productivity in the creative world.