In this 99U talk, bestselling author Tony Schwartz observes: The world is full of intractable problems like climate change that require new and creative thinking. So how can we use the creative process to take on some of the more serious obstacles of our lives and world? First, we need to be at the top of our collective creative games — and that means fully understanding the creative process.
Schwartz shares the five often counter-intuitive steps of the creative process. Most important, says Schwartz, is that we manage our energy and take time apart from our day-to-day to solve tough problems. As he says, “The place where you get your best ideas is not when you are trying to get the best ideas.”
Tony Schwartz is Founder and CEO of The Energy Project, a company that helps individuals and organizations fuel energy, engagement, focus and productivity by harnessing the science of high performance.
Tony’s most recent book, Be Excellent At Anything: The Four Keys to Transforming the Way We Work and Live, was published in May 2010 and became an immediate New York Times and Wall Street Journal bestseller. His previous book, The Power of Full Engagement: Managing Energy Not Time, co- authored with Jim Loehr, spent four months on the New York Times bestseller list and has been translated into 28 languages.
Tony is a frequent contributor to the Harvard Business Review, and is one of HBR.org’s most popular bloggers. His most recent HBR article, The Paradox of Productivity: How Sony Pictures Gets More Out of Employees By Demanding Lesswas published in May, 2010. He also writes for numerous other publications, including the New York Times.