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Leadership

Scott Belsky: What Are You Willing to Be Bad At?


About this presentation

In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.

In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.

“Self-awareness,” says Belsky, “is the only sustainable competitive advantage you can find.” 

About Scott Belsky

Scott Belsky believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As such, Scott has committed his professional life to help organize creative individuals, teams, and networks.

Scott is Adobe’s Vice President of Community and Head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries.

Through his work at Behance and as author of the best-selling book “Making Ideas Happen,” Scott has become an advocate for technology and community initiatives that empower the careers of creative professionals and help businesses leverage the creative potential of their people. He has worked with leading media and Fortune 500 companies, including GE and Facebook, and has traveled around the world to share his findings. In 2010, Scott was included in Fast Company’s “100 Most Creative People in Business” list. 

Links

Behance
Personal Site
99U Articles 
@scottbelsky

  • http://www.scoop.it/t/daily-clippings/p/4020259277/2014/04/25/scott-belsky-what-are-you-willing-to-be-bad-at Scott Belsky: What Are You Willing to Be Bad At...

    […] About this presentation In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers.  […]

  • David McGuigan

    Video doesn’t work, just audio.

    • http://www.scottbelsky.com Scott Belsky

      should be fixed, but let us know if you still have difficulty

  • Peter

    Well… I have been reading Strategy of Blue Ocean…. Isn’t this conception from ther?

    • http://www.scottbelsky.com Scott Belsky

      yes, the comparative charting has been covered in a number of different strategy books as it applies to business strategy. it also works for personal careers in my opinion.

  • http://zomickskosherbakery.net/ Zomick's

    After all… he is right

  • http://geniuspioneer.com/2014/05/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ How to Find Your Focus: What Are You Willing to Be Bad At? | Genius Pioneer

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://smallbusinesstoday.net/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ How to Find Your Focus: What Are You Willing to Be Bad At? - Small Business Today

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://www.braandlife.com/technews/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ How to Find Your Focus: What Are You Willing to Be Bad At? | BraandLife Tech News

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://www.schmc.com/2014/05/02/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ SCH CONSULTING – How to Find Your Focus: What Are You Willing to Be Bad At?

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://allindstrom.com/2014/05/text-article-inc-how-to-find-your-focus/ Text Article: @Inc – How To Find Your Focus

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://www.globaladvisors.biz/inc-feed/20140505/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ How to Find Your Focus: What Are You Willing to Be Bad At? | Strategy Consulting | Management Consulting | Global Advisors

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://churchhealthwiki.wordpress.com/2014/05/05/vision-what-are-you-willing-to-be-bad-at-99u/ VISION & What Are You Willing to Be Bad At? #99U | ChurchHealthWiki.com
  • http://www.courtoconnell.com/willing-bad-implications-education/ What are You Willing to be Bad At? And, it's Implications in Education - courtoconnell.com | courtoconnell.com

    […] 99U Summary: In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success. […]

  • http://shebetties.wordpress.com/2014/05/06/finding-your-focus/ Finding Your Focus | SheBetties

    […] recently watched a video posted to 99U, where Adobe’s Vice President of Community, Scott Belsky, talks about how brands, businesses, […]

  • http://www.scoop.it/t/knowledge-broker/p/4020949932/2014/05/08/scott-belsky-what-are-you-willing-to-be-bad-at Scott Belsky: What Are You Willing to Be Bad At...

    […] In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.“Self-awareness,” says Belsky, “is the only sustainable competitive advantage you can find.”  […]

  • http://www.richieonix.com RichieOnix

    on the money

  • http://bestinfobooks.com/custom-id-how-to-find-your-focus-what-are-you-willing-to-be-bad-atfri-02-may-2014-134602-0700/ How to Find Your Focus: What Are You Willing to Be Bad At? – Growing Your Wealth Is Important

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://www.jonfreeze.com jonfreeze

    Excellent! I made my list.

  • http://www.scoop.it/t/careers-employability/p/4025240099/2014/07/25/scott-belsky-what-are-you-willing-to-be-bad-at Scott Belsky: What Are You Willing to Be Bad At...

    […] What Apple, Southwest Airlines, and Stefan Sagmeister know: When everyone else zigs, you zag.  […]

  • http://ramirocaso.com/que-estas-dispuesto-a-hacer-mal-y-otros-lqma-3/ ¿Qué estás dispuesto a hacer mal? y otros LQMA (#3) | Ramiro Casó - Blog

    […] una súper charla en la última edición de las conferencias de 99%. Lleva por título “What Are You Willing to Be Bad At?” y propone un simple modelo de análisis (¿o debería decir planning?) para definir cómo […]

  • http://vooving.com/you-are-the-boss-of-you-inc-act-like-it/ You Are the Boss of You, Inc. Act like It. - User impire

    […] This is by no means a new idea. Michael Porter told us thirty years ago in his definitive book Competitive Strategy that in order to win, you must consciously choose to do some things and not do others. We all like to keep our options open, but attempting to be the jack-of-all-trades yet master of none will limit your ability to create somethi…. […]

  • http://risenetworks.org/2014/09/12/cant-picture-where-youll-be-in-5-years-find-your-strategy/ Can’t Picture Where You’ll Be in 5 Years? Find Your Strategy

    […] This is by no means a new idea. Michael Porter told us thirty years ago in his definitive book Competitive Strategy that in order to win, you must consciously choose to do some things and not do others. We all like to keep our options open, but attempting to be the jack-of-all-trades yet master of none will limit your ability to create somethi…. […]

  • http://kristineuson.com/?p=80 The One With Jiro Ono, Justin Rosenstein, Best AB Test Idea, Tricks To Appear Smarter, and Scott Belsky | Looking for "a-ha"!

    […] What Are You Willing To Be Bad At? from Scott Belsky – more video than article, really. But still worth watching. […]

  • http://doric.biz/?p=69 What is your career strategy? By MATTHEW E. MAY - Doric Biz - Planning Your Trajectory to Your Sustainable Goals

    […] This is by no means a new idea. Michael Porter told us thirty years ago in his definitive book Competitive Strategy that in order to win, you must consciously choose to do some things and not do others. We all like to keep our options open, but attempting to be the jack-of-all-trades yet master of none will limit your ability to create somethi…. […]

  • http://tiltleaders.com/index.php/how-to-find-your-focus-what-are-you-willing-to-be-bad-at/ How to Find Your Focus: What Are You Willing to Be Bad At? | Tilt Leaders

    […] harder to answer, as they’re usually not so straightforward. That’s why, in a recent video posted to 99U, Adobe’s Vice President of Community Scott Belsky proposed a new way to consider what you […]

  • http://executiver.com/2015/01/cant-picture-where-youll-be-in-5-years/ Can’t Picture Where You’ll Be in 5 Years? Find Your Strategy. | Executiver

    […] This is by no means a new idea. Michael Porter told us thirty years ago in his definitive book Competitive Strategy that in order to win, you must consciously choose to do some things and not do others. We all like to keep our options open, but attempting to be the jack-of-all-trades yet master of none will limit your ability to create somethi…. […]

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