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Idea Generation

Aaron Dignan: Digital Isn’t Software, It’s a Mindset


About this presentation

The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?

Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”

About Aaron Dignan

Aaron Dignan dressed up like a superhero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent and based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Estée Lauder on their future in an increasingly technophilic world. Aaron’s first book, “Game Frame: Using Games as a Strategy for Success,” was released in 2011.

Links

Undercurrent
99U Talk
Game Frame
@aarondignan

  • http://www.scoop.it/t/brands-in-the-digital-era/p/4017145766/2014/03/06/aaron-dignan-digital-isn-t-software-it-s-a-mindset Aaron Dignan: Digital Isn’t Software, It&...

    […] No matter the industry, the best and most innovative companies adopt a digital mindset and have an air-tight purpose.  […]

  • http://www.scoop.it/t/designing-designed-customer-service/p/4017198205/2014/03/07/aaron-dignan-digital-isn-t-software-it-s-a-mindset Aaron Dignan: Digital Isn’t Software, It&...

    […] No matter the industry, the best and most innovative companies adopt a digital mindset and have an air-tight purpose. (How can we have the right mindset to thrive in the future?: We need a purpose, a process to support it, the right…  […]

  • http://workhacks.com/ Julia Roy

    Aaron is amazing.

    • Dignan

      Julia, you are too kind.

  • http://qwalify.org/blog/qwali-five-week-march-3rd-2014/ The Qwali-Five – Week of March 3rd, 2014 | Qwalify BlogQwalify Blog

    […] big advocates for moving into the digital future so this video from Aaron Dignan titled ‘Digital Isn’t Software, It’s a Mindset’ is ideal […]

  • http://www.scoop.it/t/excellent-business-blogs/p/4017290825/2014/03/09/digital-isn-t-software-it-s-a-mindset Digital Isn’t Software, It’s a Mind...

    […] The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?  […]

  • http://www.nathanrightnour.com/ Nathan Rightnour

    Wow. Thank you for sharing this. It’s rare to find content this good….

  • http://hellokatharsis.tumblr.com/ Katharsis

    Thanks so much Aaron for sharing all these stuff. Very Inspiring😀

  • Theodore Erasmus

    Brilliant and inspiring. Makes the future sound like a great place to be. Thanks.

  • http://www.shaynecuffy.net/ Shayne Cuffy

    Outstanding content, will take me weeks/months to distill the value of this talk and take action. Need to listen again and take notes this time. A must watch

  • http://www.johanneschristensen.com/?p=740 Johannes F Christensen » The operating model that eats the world

    […] To watch the speech of Aaron Dignan go to An operating model that is eating the world. […]

  • JD

    Did take notes and still need to see this again-it is exciting as we all need to adjust and develop an anticipatory perspective. Great job!

  • James K Yamungu

    Thank you sir! mindset intelligence…

  • Aaron Bazil

    This is so right on! One of the main keys to innovation can be summed up to this: “if you perceive a deficit, then it is up to you to fill that deficit.”
    Thank you Aaron, for adding to the conversation of our coming times!

  • http://fablabeesabbrest.wordpress.com/2014/03/20/aaron-dignan-wa/ Aaron Dignan wa… | APPROCHES NUMERIQUES - EESAB

    […] Aaron Dignan: Digital Isn’t Software, It’s a Mindset – 99U […]

  • http://wearesquarednap.wordpress.com/2014/03/22/18/ wearesquarednap
  • http://www.riabarad.com Ria Barad

    this was one of the most exciting talks to listen to because it covered most things that i enjoy discussing daily:) I would love to work at Undercurrent

  • http://justadandak.com/business-design-2-0-digital-isnt-software-its-a-mindset/ Business Design 2.0 | Digital Isn’t Software, It’s a Mindset | DK

    […] Original 99u post […]

  • http://rya324.wordpress.com/2014/04/20/digital-operating-workflow-for-a-digital-curation-project/ Digital Operating Workflow for a Digital Curation Project | rya324
  • http://www.inventinginteractive.com/2014/08/13/cooper-hewitts-pen/ Cooper Hewitt’s Pen | Inventing Interactive

    […] The museum had reached out to Undercurrent to help bring the pen to life. Our founder and CEO, Aaron Dignan is a member of the Cooper Hewitt Museum’s Museum’s Marketing & Media Taskforce and […]

  • http://www.ericsson.com/industry-transformation/three-lessons-iteration-new-engine-competitive-advantage/ Three lessons in iteration: The new engine of competitive advantage - Industries in Transformation

    […] you know exactly what you’re doing, then it’s not a platform In a talk earlier this year, Aaron Dignan of Undercurrent gets to the core of what makes today’s technology […]

  • https://diariodeumamarketeer.wordpress.com/2015/01/10/tendencias-2015-digital-marketing-strategy-e-commerce/ Tendências 2015 – Digital Marketing Strategy & E – Commerce | Diário de uma Marketeer

    […] 6) Digital First:  Ver Vídeo. […]

  • http://ericsson-microsite.agigen.se/industry-watch/2015/01/28/three-lessons-in-iteration-the-new-engine-of-competitive-advantage/ Three lessons in iteration: The new engine of competitive advantage « Industry Watch

    […] you know exactly what you’re doing, then it’s not a platform In a talk earlier this year, Aaron Dignan of Undercurrent gets to the core of what makes today’s […]

  • David

    Hi. This note is for the author. I really want to watch this, but the Government of Indonesia has blocked Vimeo due to what they deem to be pornography access. Ridiculous i know, but I’m wondering if there’s a chance to upload this content onto Youtube and then share the link?

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