Simon Sinek: Why Leaders Eat Last

About this presentation

In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.” 

For more on this topic, check out Sinek’s latest book Leaders Eat Last: Why Some Teams Pull Together and Others Don’t now available.

About Simon Sinek

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.

Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.

Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University. 


Previous 99U Talk: “If You Don’t Understand People, You Don’t Understand Business”
Start With Why

More insights on: Leadership, Office Dynamics
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  • Sara Vilas Santiago

    This was one of the best talks I herd in a long while! Amusing, funny and inspiring. Enjoyed it a lot! Here a little bit of Oxytocin for you :)

    • Paulo Margaça

      I totally agree with you Sara. Thank you Simon.

  • Jean Boudillon

    Awesome talk! Thanks Simon, thanks 99u. Got great oxytocin shot watching this :).
    Shared on my blog:

  • Chawn W Crawley

    So, are there specific brain chemicals that cause unproductive things like anger, rage, & lethargy?

  • NKLeader

    Truly one of the best talks I have listened to. Well done.

  • soramimi

    WOW. Thank you so much for posting this; very informative, insightful and thought-provoking! I feel like I now have much more perspective about leadership in my workplace and beyond.

  • Christopher Sullivan

    Thank you for providing this information.Truly inspiring

  • Hugo Garcia

    Thank you for this Talk Simon. This is a life changing explanation, and one day I’ll explain all of this to my Kids.

  • quarantus

    nice :) & Thank you!

  • tpaciello

    I was blown away. Informational and entertaining. Sinek is sensational. I felt like I should have taken notes. But I am just going to watch it again…and again. I pledge to be more “Johnny Bravo” in my life.

  • Gaston

    What an incredible and insightful talk. Such wisdom and logic.

  • Dan


  • pedroalexandrino

    Please, tell me how to buy this talk. Amazing content and perfect for a situation I’m working on. my email:

  • Guest

    Best 45 minutes in s long time! Great storyteller.

  • philip

    THANK YOU! :)

  • Sean Traba

    I was really moved by this talk. But later I thought…well how do women fit into the role of leadership? If everything is “Alpha Male” dominated and we’re supposed to structure our organizations around that…have we “evolved” enough to let women be leaders? I sure hope so! Hitler, Stalin, Pol Pot, Idi Amin, Kissinger, Pinochet….etc…were all men!

    • Aleenum

      Indira Ghandi, Prime Minister of India from 1966-77 and 1980-84 led her country to war with Pakistan in 1971. She set up India’s nuclear program, culminating in the explosion of a nuclear device in 1974.

      Prime Minister of Britain, Margaret Thatcher went to war with Argentina over the Falklands.

      Queen Victoria – World domination.

      • jaykayess

        Indira Gandhi was often called “the only man in the cabinet”.

  • Ashwin D Kini

    Fantastic talk! Really inspiring. Thank you so much Simon. Your book is what i’m buying next! :-)

  • Migue

    Impressive. Thank you very much

  • jpan

    Loved this talk/presentation. A great reminder of what we’re all looking for in leaders and ourselves. thank you!

  • xaphod

    Just phenomenal. Shared it beyond just social media — shared it with the leaders of the organizations I care about.

  • Aleenum

    His info on neurotransmitters is a bit dated. Overall pretty good talk.

  • ken NZ

    You can critisise or whatever. This guy is great, intelligent, super informative, captivating and has a messsage. Believe it or not

  • Nádia du Arte


  • Charles Messinger

    Any way to have a transcript that we can translate to other languages?

  • hernan

    I need subtitles for this talk. If anyone here have it, I will be very grateful. (spanish prefer). thanks

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