Adobe-full Adobe Behance arrow-down arrow-right LineCreated with Sketch. close-tablet-03 close-tablet-05 comment dropdown-close dropdown-open facebook instagram linkedin rss search share twitter

Idea Generation

Josh Reich: People Say They Need Complexity, But What They Want Is Simplicity


About this presentation

Josh Reich hated his bank. He was tired of overdraft fees and being treated like a number. So he made his own. 

Starting in a basement in Brooklyn and eventually growing to a full-fledged an office in Portland, Oregon, Simple is now a fast-growing startup aiming to replace our modern notion of the bank with a focus on design and user experience. In this talk, Reich walks us through Simple’s ever-evolving “human oriented” design process that forgoes a design department. Instead, every employee is given the agency to create.

About Josh Reich

Josh’s career has spanned marketing analytics and quantitative finance, including running a data mining consulting firm, a quantitative strategy group at a $10b fund, and core components at the mortgage lead market, Root Exchange. Three years ago, Josh founded Simple, formerly BankSimple, a company that is working to radically redesign banking by using modern technology to help people worry less about money. Josh has a BSc. in mathematics and statistics from the University of Melbourne, most of a medical degree, and an MBA from Carnegie Mellon University.

Links

Simple 
Twitter

  • Karen Johnston

    This banking idea is wonderful. Your efforts somehow make me happy to be alive again – that all is possible gain. Thank you for these efforts.

  • http://www.scoop.it/t/things-that-matter-three-decades-of-passions-pastimes-and-politics/p/4015688119/2014/02/10/josh-reich-people-say-they-need-complexity-but-what-they-want-is-simplicity Josh Reich: People Say They Need Complexity, Bu...

    […] Simple co-founder and CEO Josh Reich shows us how his team wrangles with banking bureaucracy to create a product people love.  […]

  • http://www.scoop.it/t/excellent-business-blogs/p/4015809660/2014/02/12/people-say-they-need-complexity-but-what-they-want-is-simplicity People Say They Need Complexity, But What They ...

    […] Simple co-founder and CEO Josh Reich shows us how his team wrangles with banking bureaucracy to create a product people love.  […]

blog comments powered by Disqus

More articles on Idea Generation

Unknown
rio-article-header-ALT
003-alt
clock_big
Courtesy Jim Niehues
casey169