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Idea Generation

Jane ni Dhulchaointigh: The Magic Is in The Process


About this presentation

Inventor Jane ni Dhulchaointigh recounts the roller coaster journey from having a crazy idea about being able to hack everyday objects to the creation and launch of Sugru, an incredible self-setting rubber. Or, as Jane puts it: the six-year process of going from “hmm” to “yay” via “eureka” and “wow.” Her takeaway? It’s not about focusing on the end goal or product, it’s about enjoying the beauty and the magic that happens in the process of creation.

About Jane ni Dhulchaointigh

Jane ni Dhulchaointigh is the Irish inventor of Sugru (inspired by the Irish word for play), an innovative product that has been described as “21st Century Duct Tape” byForbes.com and was named alongside the iPad by TIME magazine as one of the top 50 Inventions of 2010.

Jane was studying product design at the Royal College of Art in London in 2003, when she had a big idea. What if, instead of having to buy new things all the time, people could fix and improve the things they already had to work better for them?

From that initial spark of an idea, she led a long and dedicated scientific development process involving a small team of material scientists, designers and business people to develop an entirely new material that could make the idea a reality. The result after 6 years of R&D was Sugru — a brand new silicone that’s like play-doh or modeling clay that the user can form into whatever shape they like before it air cures into a tough, flexible, colorful silicone rubber. Used in this way, it can make all kinds of products more comfortable, safer or simply better.

Jane is passionate about promoting a culture of fixing, creativity and resourcefulness, and sees it as an antidote to the throwaway mindset. Her passion is hitting a chord with the growing number of people looking to live more sustainably and three years after launch there’s already a vibrant 100,000-strong world-wide community building around the product.

Links

Great Discontent Interview

Sugru Website

@Sugru

  • http://donottellmyboss.com/ Prarinya Kamta

    great inspired, fully thanks all

  • ChildOfChaos

    I love how much she fucking swears in this video😉

    The takeaway? Have a dream and just keep throwing yourself forward, the path will open up to you.

    • wideEyedPupil

      Your first takeaway seems to be that swearing is noteworthy! Great talk about a cool journey for sure though.

  • Kelly

    She made cry and gave me goosebumps…. SHE”S DETERMINED AND FUCKING BRILLIANT!!

  • claudine

    You offer lots of great stuff on this site – but frankly, this was the BEST ever. Thank you!!

  • Gaige

    Aside from creating an amazing product, she is sincere and passionate. Excellent.

  • certifyD

    I’ve bought some, used it and it really is a wonderful product. It opens up your mind and makes you question where else can you use it to fix, mold or transform your stuff. Theirs is a heart-warming example of creative perseverance and authenticity from creator to users.

  • Rajneesh Kushwaha

    It’s a great presentation with great product. And for me, great video with inspiration..

  • Thea

    This was so good!! It’s amazing what how much will some people have

  • http://www.intips.com.ar/open-thread-hows-your-idea-coming-along/ Open Thread: How’s Your Idea Coming Along? | InTips

    […] his focus from chasing perfection to launching and iterating quickly, a sentiment reinforced by an incredible talk from Jane Ní Dhulchaointigh, the Irish inventor of Sugru, who advised attendees to “start small and make it […]

  • http://laurenkells.com/2014/04/17/kick-in-pants/ How I finally published a novel I started 10 years ago… with a kick in the pants from 99U | Lauren Kells

    […] I drew sketches. I sat in awe of Alice Tulley Hall and the speakers who rocked it (my favorite was Jane ni Dhulchaointigh, founder of Sugru). I polished up my improvisational chops. I even came back to my job at a […]

  • http://www.designthatsticks.com/link-pack-7/ Link Pack | Design That Sticks

    […] In preparation of my 99u talk (today!) I rewatched Jane ni Dhulchaointigh’s 99U talk from last year. She got a standing ovation for it. The first in 99u history. She is the founder of Sugru and I am […]

  • http://www.graphicdesign.welovebrisbane.com.au/link-pack-6/ Link Pack » We Love Brisbane – Graphic Design

    […] In preparation of my 99u talk (today!) I rewatched Jane ni Dhulchaointigh’s 99U talk from last year. She got a standing ovation for it. The first in 99u history. She is the founder of Sugru and I am […]

  • http://www.logodesign.welovebrisbane.com.au/link-pack-7/ Link Pack » We Love Brisbane – Logo Design

    […] In preparation of my 99u talk (today!) I rewatched Jane ni Dhulchaointigh’s 99U talk from last year. She got a standing ovation for it. The first in 99u history. She is the founder of Sugru and I am […]

  • http://rbccreates.wordpress.com/2014/05/08/hanging-out-messing-around-and-letting-your-geek-flag-fly-the-creative-classroom-is-a-makers-space/ Hanging Out, Messing Around, and Letting Your Geek Flag Fly – The Creative Classroom is a Maker’s Space | RBC CREATES

    […] The Future Needs Fixing […]

  • http://girlonthebike.com/99u-conference-flight-catch/ 99U Conference and A Flight To Catch - Girl on the Bike | Girl on the Bike

    […] just reminded me last year’s speaker, Jane ni Dhulchaointigh from Sugru. Their perfect similarity and success is depend on letting their users, customers CREATE […]

  • http://charlottedemey.be/hoe-weet-je-wat-het-juiste-moment-is-om-wat-te-doen/ Hoe weet je wat het juiste moment is om wat te doen? | Ziezo

    […] ik de 99u presentatie van Jane ni Dhulchaointigh: “The Magic Is in The Process” bekeek. Jane is de uitvindster van sugru, een self-setting rubber die je kan kneden voor de […]

  • http://www.simpplr.com/blogs/2015/01/10-things-that-changed-how-i-thought-about-building-things-that-matter/ Simpplr | 10 Things that changed how I thought about building things that matter

    […] getting one thing right. Just one thing. I love very different takes on this by Michael Wolfe and Jane ni Dhulchaointigh as […]

  • http://makebetterstuff.org/2015/08/18/make-better-stuff-lab-favorite-bits/ Make Better Stuff Lab – favorite bits! | Make Better Stuff

    […] Jane ni Dhulchaotingh, Sugru […]

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