AJ Jacobs: The Importance of Self-Delusion in the Creative Process

About this presentation

How can we apply the idea of method acting to our business lives? This is the question that lifehacker and bestselling author AJ Jacobs tackles in this insightful (and highly entertaining) talk on the benefits of faking it until you make it. Through a series of examples from his own life, Jacobs shows just how much our behavior shapes our thoughts and our perceptions. Thus, if we want to change our attitude about something, the best way is to “act as if.”

About AJ Jacobs

A.J. Jacobs is the author of four New York Times bestsellers, including The Year of Living Biblically (about his quest to follow every rule of the Bible as literally as possible); The Know-It-All (which chronicles the year he spent reading all 33 volumes of the Encyclopedia Britannica); and Drop Dead Healthy (about his attempt to become the healthiest person alive). He is the editor at large at Esquire magazine. He has appeared on The Colbert ReportThe Today ShowGood Morning America, and Oprah, among others, and is a contributor to NPR. He lives in New York with his wife and sons.


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