Thu 5/2 (9:30 am – 11:00 am)
Brainstorming Technology First
This session will show you how to brainstorm new ideas, products, campaigns, and services using the technology-first approach utilized at R/GA. This novel approach to brainstorming challenges you to think about ideas and execution simultaneously, and shows you ways to break out of a concepting rut to make your ideas real. Led by Will Turnage, R/GA's VP of Technology & Invention, you'll see real-world examples of mobile apps and social media games built with this technique, and learn how you can incorporate this methodology in your own brainstorming process.
Founded in 1977 by President and CEO, Bob Greenberg, R/GA is a full-service agency that transforms the way people interact with brands. Our commitment to design, technology, strategy, and innovation has defined R/GA's continuing legacy as an iconoclast in the world of communications and marketing.
About Will Turnage
Will Turnage, VP of Technology & Invention, is responsible for global technical product innovation and digital experimentation at R/GA. With an emphasis on making and building, he works with global clients and R/GA's deep roster of in-house talent to build great products.