1. A process characterized by early release of a product or idea, and gradual improvement over time in response to continuous feedback. 2. The founding principle behind beta testing and prototypes.
Xavier Encinas, founder of peter&wendy, takes some time out to talk to us about his creative motivations, client interaction, and Swiss influences.
By Heather Ann Snodgrass
"When I come up with an idea, I wait for about 6 months before I start implementing it - I continually improve the idea during this period."
By Behance Team