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Idea Generation

1. The creation of new and better products, processes and ideas. 2. The result of working against the grain.

Photo: MACKME.COM
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Escape Flight (above) is one of the first projects from B-Reel's Innovation Process.
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Photograph: Julian Mackler / MACKME.COM
Illustration: Oscar Ramos Orozco
Illustration: Oscar Ramos Orozco

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